Marketing Manager

Team Summary

Our Marketing team operates under a hybrid SQUAD model, focusing on B2B Demand Creation/Generation, Brand Authority, and SQUAD’s proprietary products across strategic verticals, including Smart Security, IoT, and Industrial Cameras.

You will collaborate closely with other members of the Marketing team, an external agency, and cross-functional teams across R&D, Business Development, and Design. We rely on structured processes in Jira/Confluence to keep workflows transparent and aligned.

Job Summary

We are looking for an execution-driven Marketing Manager to own Marketing Operations & Execution in a brand-new role on our expanding team.

You will act as the key operational anchor connecting Marketing, Business Development, R&D, and Design. This role offers an exciting opportunity to lead international field and event marketing initiatives at major tech conferences across North America and Europe, equip our growing Business Development team with high-impact sales collateral, manage core marketing operations and analytics, and support technical leaders in building their thought leadership presence.

If you enjoy translating complex deep-tech concepts into well-coordinated workflows and impactful multi-channel campaigns, this role could be a great fit for you.

Responsibilities and Duties

• Marketing Operations & Analytics: Keep HubSpot CRM data clean and consistent (lead sources, lifecycle stages, event leads), support a smooth MQL-to-SQL handoff to Business Development, and coordinate funnel reporting (MQLs, SQLs, CPL) with BD analysts and our agency partner. Keep marketing workflows organized and transparent in Jira/Confluence.
• Sales & Business Development Enablement: Co-create pitch decks, solution briefs, one-pagers, and value cards. Build structured enablement kits to rapidly onboard incoming Business Development Managers.
• Field & Event Marketing: Autonomously manage end-to-end preparations for international B2B tech conferences, including pre-event ABM warm-up campaigns, field logistics/materials, and post-event lead nurture workflows.
• Thought Leadership Program Support: Onboard new technical leaders as content contributors and coordinate the review pipeline between R&D experts, writers, and design teams.
• Campaign Execution: Oversee lead nurture flows and alignment across buyer journeys in core IoT, AI, and embedded hardware verticals.

Qualifications and Skills

• 3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
• Proven track record in B2B Sales Enablement (creating structured pitch decks, solution briefs, and factsheets).
• End-to-end B2B Event Management experience (pre/post-event ABM strategies, field collateral coordination for international conferences).
• Hands-on experience with a B2B MarTech stack: HubSpot, GA4, LinkedIn Sales Navigator and data enrichment tools (e.g., Apollo, Clay), event platforms and lead capture apps, and presentation tools (Google Slides/PowerPoint, Figma).
• Familiarity with Jira/Confluence.
• Proven ability to leverage AI tools to improve and automate marketing workflows, increase efficiency, and deliver measurable results.
• Strong communication, organizational, and stakeholder management skills, with a proactive, hands-on approach to cross-functional collaboration and project delivery.
• At least an upper-intermediate level of English, both written and spoken.
• Nice to have
• Hands-on experience building automated lead nurture sequences and workflows in HubSpot Marketing Hub.
• Experience supporting Thought Leadership projects or onboarding internal technical experts.
• Domain expertise in AI, IoT, Computer Vision, or Embedded Systems.
• Adaptability and problem-solving skills in a fast-paced environment, with the ability to manage changing priorities and resolve bottlenecks.
• We offer multiple benefits that include
• The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member.
• Competitive compensation and perks. Annual performance review.
• Opportunity to receive a Performance Bonus for your individual achievements and a Loyalty Bonus recognizing your dedication to the company.
• Gig-contract.
• 21 paid vacation days per year, paid public holidays according to the Ukrainian legislation.
• Development opportunities like corporate courses, knowledge hubs, and free English classes as well as educational leaves.
• Medical insurance is provided from day one. Sick leaves and medical leaves are available.
• Remote working mode is available within Ukraine only.
• Free meals, fruits, and snacks when working in the office.