Marketing Specialist

Accountability

Handle the full scope of administrative tasks related to all marketing campaigns

Manage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.)

• Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.)
• Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.)
• Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.)
• Create and send email newsletters (i.e. SalesPro and Pardot, InfoPro)
• Expands email marketing responsibilities, including Engagement Studio programs
• Create, update and optimize Pardot landing pages
• Promote webinars and events on all available platforms
• Formulate surveys and questions to gather data from internal team and customers (i.e. Smartsheet, Survey Monkey, etc.)
• Allocate promotional items (i.e. Gift Card Inventory, Law School Item Allocation, etc.)
• Generate hyperlinks for customer-facing and internal documents
• Keep track of financial documents (i.e. Monthly Budget Report Collation, Monthly Accrual, etc.)
• Execute special assignments to support any marketing campaigns

Demonstrates light design skills, including PDF and image editing, to support campaign and project needs.

Submits Sales Line Blurbs to support aligned campaign messaging.

Coordinate with different teams to execute the campaign effectively

Qualifications:

• Bachelor's Degree holder
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
• 3-5 years of working experience in the related field
• Good verbal and written communication skills
• Strong stakeholder management skills
• Detail oriented and willing to support US Marketing operations on graveyard shift PH time.
• Knowledge of Customer Relationship Management tools (Oracle Fusion, Invoice look-up, Citibank site, SalesPro, Widen, MDC, Smart Sheet, GCRM, and Community)
• Able to do basic creative request (PDF edits and design) for campaign edits
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