Senior Analyst, Advertising Insights & Strategy

Location: Remote US, NYC preferred

About MediaRadar

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels.

By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

Role Overview

The Senior Analyst, Advertising Insights & Strategy serves as a key strategic partner to a high-value, enterprise-level financial client. This role combines hands-on data analysis with client-facing advisory work to deliver advanced advertising analytics, competitive intelligence, and macro-level market insights.

Rather than focusing solely on media metrics, this analyst brings a broader market intelligence perspective, helping the client understand the consumer landscape, audience behavior, and macro trends that shape media investment. By bridging the gap between audience research and strategic execution, they ensure insights are translated into meaningful business outcomes.

Requirements

Responsibilities include

• Analytics & Insights (≈60%)
• Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives.
• Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.
• Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.
• Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.
• Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.
• Client Engagement & Consulting (≈40%)
• Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams.
• Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.
• Lead presentations and consultation sessions to deliver insights.
• Partner with account and product teams to communicate client feedback and influence roadmap priorities.
• Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
• 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.
• Strong command of advertising metrics and media performance analytics
• Proficiency with ad intelligence and data visualization tools
• Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
• High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.
• Preferred Skills & Experience
• Deep Financial Sector Expertise: Proven experience working with large-scale enterprise clients in the financial services space, with a strong, hands-on understanding of complex financial products (e.g., Business Banking, Credit Cards, Wealth Management) and a working familiarity with adjacent high-value sectors like Telecom.
• Market Research & Intelligence Background: Ideally coming from a major market research firm, audience measurement company, or martech environment, with a proven track record of synthesizing macro-level consumer insights, audience acquisition trends, and competitive landscape analysis.
• Macro-Perspective Advisory: Ability to go beyond standard advertising and media metrics to advise client stakeholders on the broader consumer environment—answering the "why" behind audience behaviors and guiding client strategies based on macroeconomic and audience shifts.