Specialist, Marketing Management (MLS & Surety)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

The Specialist, Marketing Management, supports marketing strategy and execution for Management Liability & Specialty and Surety businesses, helping translate business priorities, market insights, product expertise, and distribution partner needs into marketing programs that strengthen agent and broker relationships, elevate market awareness, and support profitable growth.

The specialist partners closely with business leaders and cross-functional teams to develop and execute marketing initiatives across a variety of channels and audiences.

What we're looking for:

• Self-starter with curiosity that propels them to learn, figure things out and prepare ideas and solutions
• Communication skills spanning both interpersonal relationships that move work forward and formal written and presentation skills that articulate ideas clearly and efficiently
• Strong project management, attention to detail, and organizational skills
• A marketing professional who can translate business objectives, market insights, and distribution partner needs into effective marketing strategies and execution plans.
• Experience managing multiple priorities while collaborating with stakeholders across marketing, sales, distribution, underwriting, product, and leadership team.
• Insurance, financial services, or B2B marketing experience preferred.

What you’ll do:

• Contributes to the development and execution of marketing briefs, campaign plans, and communications designed to advance business objectives and distribution partner engagement.
• Supports the development and execution of marketing strategies and initiatives across channels, including content creation, distribution partner and client communications, thought leadership, and sales enablement resources across digital, email, web, social media, events, public relations, and paid media channels.
• Partners with internal stakeholders to ensure marketing materials accurately reflect product positioning, business priorities, and audience needs.
• Maintains marketing content and resources to ensure accuracy, consistency, compliance, accessibility, and relevance.
• Supports end-to-end marketing activation for industry conferences, broker and customer events, webinars, and thought leadership initiatives, including event promotion, communications, attendee experience, content coordination, and results reporting.
• Analyzes marketing performance and identifies opportunities to improve future results.
• This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2 days per week.
• Job Description Summary
• Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
• As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.
• Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
• Collaborates on and assists with creative development and provides feedback on look and feel.
• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
• May perform other responsibilities as assigned.
• Reporting Relationships : Reports to Director/Manager. This is an individual contributor role.
• Typical Skills and Experience: Education : Bachelor’s degree in marketing, business administration or related field preferred.
• License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
• Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.
• Other criteria, including leadership skills, competencies and experiences may take precedence.
• Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
• Values : Regularly and consistently demonstrates Nationwide Values.
• Job Conditions: Overtime Eligibility : Exempt (Not eligible)
• Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
• ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.