Senior Manager of E-Commerce

About the Role:

Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution.

The Senior Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.

What you'll do:

• Site Strategy & Revenue Growth
• Own and drive the e-commerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
• Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
• Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
• Personalization & Customer Experience
• Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
• Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
• Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
• Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
• Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.
• Performance Analytics & Optimization
• Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
• Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
• Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
• Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.
• Team Leadership
• Manage and mentor a team of 2–4 e-commerce specialists.
• Foster a culture of performance, data rigor, and optimization across the site.
• Partner cross-functionally with creative, UX, data, and product teams to align priorities.

What you'll need:

Minimum of 5–8 years of e-commerce experience, with at least 2 years in a 2,000+ sku site.

Demonstrated ROI ownership, you've managed a site with real revenue accountability.

Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.

Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.

Experience running structured experimentation programs (A/B, MVT) with statistical rigor.

Familiarity with e-commerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).

• Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
• Experience managing, mentoring, and developing direct reports
• Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment