Senior Manager, Lifecycle Marketing

IMPORTANT NOTE:

Candidates must be authorized to work in the United States on a full-time basis; visa sponsorship is not available for this role.

This position requires candidates to be based in Atlanta, NYC with an expectation to work from the office at least three days per week.

Please note that relocation assistance is not provided.

Western Union interacts with millions of consumers around the world to provide money transfer and other financial services through over 350,000 locations, online or in-app.  The Marketing teams work to improve customer retention and growth.

The Senior Manager, Lifecycle Marketing is responsible for executing thousands of targeted communications and interaction via email, in-app push notifications or text messages, using marketing automation platforms.

Role Responsibilities

Customer lifecycle strategy and journey mapping: Build and maintain programs covering onboarding, active engagement, retention, loyalty, reactivation, and advocacy.

Audience Segmentation: Define and refine customer groups using behavioral signals, purchase history, and lifecycle stages.

Multi-Channel Campaigns: Design and manage automated flows across email, SMS, push notifications, web, and app touchpoints.

Testing & Optimization: Run A/B tests, measure experiment results (such as incrementality and holdouts), and refine journeys.

Cross-Functional Collaboration: Partner with Product Management, Analytics, Marketing, Legal, and Customer Support to align experience and compliance.

Performance Reporting: Track core metrics (retention rate, repeat purchase rate, NPS, churn) and translate data into actionable business recommendations.

Basic Requirements

Bachelor’s degree in Marketing, Business, or a related field.

6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce environments (varies by seniority).

Experience with Customer Data Platforms (CDPs), marketing automation platforms (e.g., Salesforce, Braze, Adobe), and customer analytics tools.

Strong ability to interpret data, build segmentation logic, and partner with data scientists or analysts.

Capability to manage multiple campaigns, stakeholders, and cross-functional deadlines simultaneously.

Experience in managing small team for execution.

Ability to provide and present reporting to senior management related to campaign calendar, testing results and monthly performance stats.

WORKPLACE OPTION

HYBRID

Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

Estimated Job Posting End Date:

11-30-2026 This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.