Director, Digital & Segment Marketing Channel Marketing

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Channel Marketing Director

Management Level

Director

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 15% of the time

Work Shift

Day

What You’ll Do

• Marketplace Intelligence & Buyer Strategy
• Maintain an ongoing pulse on marketplace inventory, (what’s available to sell today, what’s projected ahead) and translates into targeted buyer outreach, incentives, and campaign timing.
• Serve as strategic advisor and partner to Digital Marketplace and Physical Marketplace operations leaders, bringing independent analysis of marketplace trends and buyer behavior to inform business strategy.
• Partner with Digital Marketplace leadership to inform go-to-market strategy and segment prioritization, translating buyer and marketplace intelligence into decisions that shape the roadmap.
• Build and maintain a deep understanding of the digital buyer base, such as behavior, franchise vs. independent profile, churn and win-back patterns, to inform targeting, messaging, and segmentation decisions.
• Monitor the competitive wholesale digital landscape and the broader industry, including buyer volumes, share shifts, regional concentration, and competitor positioning, to surface potential challenges and opportunities.
• Through deep buyer analysis, identify potential gaps in buyer acquisition and coverage, including net-new buyer opportunities in emerging segments such as EV and Heavy Truck. Partner with stakeholders to scope solutions.
• Maintain a long-term perspective on segment strategy formulation as the digital marketplace evolves, leading the development of new buyer-segmentation and demand-generation approaches with potential for broader application across the business.
• Serve as a recognized expert on Manheim’s digital buyers, the industry, and the competitive landscape, advising leadership on how to outperform competitors and capture demand.
• Cross-Functional Partnership
• Partner with Product Marketing, Field Marketing, and Key Account Marketing to align buyer-facing outreach under one coherent strategic point of view.
• Act as primary point of contact for internal stakeholders, including senior and executive leadership, on digital buyer and segment marketing strategy.
• Data-Driven Recommendations & Performance
• Translate marketplace and buyer data into strategic recommendations for business unit leaders.
• Establish and monitor KPIs tied to buyer engagement, conversion, and re-engagement, connecting outcomes back to inventory and revenue impact.
• Develop business cases for new segment investment (e.g., EV, Heavy Truck) based on marketplace and buyer data trends.
• Offsite Strategy and National Campaign Execution
• Own the national offsite marketing strategy for the digital buyer marketplace and execute national campaigns to drive demand generation and re-engagement.
• Align national campaign timing, messaging, and incentive strategy with anticipated inventory flow, ensuring the right buyers are reached when supply is available.
• Partner with Product Marketing to develop campaigns to bring new buyers into the marketplace, including potential campaigns to re-engage lapsed or at-risk buyers.
• Define an “outside-the-gate” strategy that equips field marketing teams to execute buyer engagement locally, as needed.
• What’s in It for You?
• Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.
• Who You Are
• Minimum: Bachelor’s degree in related discipline and 10 years’ of progressive experience in B2B or marketplace marketing, with a focus on demand generation, buyer/customer segmentation, or digital marketing strategy . The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
• Demonstrated ownership of strategy, budgeting, and accountability toward KPIs.
• Demonstrated experience acting as a strategic advisor to senior business stakeholders — translating marketplace and buyer data into long-term strategic recommendations, not only campaign plans.
• Strong analytical mindset with proven ability to interpret marketplace and buyer behavior data and translate it into segmentation and targeting strategy.
• Experience designing and running demand generation, lifecycle, and win-back campaigns.
• Excellent presentation and communication skills for executive-level stakeholder interactions.
• Experience effectively partnering cross-functionally without direct authority.
• Travel: 15%
• Preferred: MBA preferred.
• Automotive, auction, wholesale marketplace, or B2B marketplace experience.
• Experience in or exposure to EV, specialty vehicle, or heavy truck market segments.
• Experience partnering with regional/field teams to localize national strategy.
• Join the Cox family of businesses and make your mark today!
• Drug Testing
• To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

EOE, including disability/vets

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.