Director, Product Marketing

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Director, Product Marketing

Management Level

Director

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 25% of the time

Work Shift

Day

What You’ll Do

• Own the go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiation
• Develop deep expertise in assigned product area(s), customer segments, and competitive landscape to inform strategy and content
• Lead the development of integrated launch plans for new products, features, and capabilities — coordinating across product, sales, marketing operations, and communications
• Create and maintain a library of high-quality sales enablement materials including pitch decks, one-pagers, battle cards, case studies, and ROI tools that equip sales to have effective conversations with dealers and enterprise customers
• Partner with the Sales Business Office and Enterprise Sales teams to ensure marketing content and tools are embedded in seller workflows and training programs
• Develop customer-facing messaging and content across the full buyer journey — from awareness through retention — in collaboration with marketing operations channel teams
• Establish and maintain personas, customer journey maps, and segmentation frameworks that guide campaign and content decisions
• Define and track KPIs that measure the effectiveness of product marketing activity against pipeline, retention, and market awareness goals
• Actively apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflows
• Identify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narratives
• Lead, develop, and coach a team of product marketing managers and specialists
• Manage external agency or freelance relationships as needed to scale content production
• Represent the marketing perspective in cross-functional product planning, roadmap reviews, and GTM readiness processes
• What’s in It for You?
• Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.
• Who You Are
• Minimum: Bachelor’s degree in related discipline and 10 years’ experience in product marketing, B2B marketing, or related field, preferably in a SaaS or technology environment . The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
• 5+ years in a senior product marketing leadership role managing a portfolio of products or solutions
• 5+ years of people management experience; track record of developing high-performing product marketing teams
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions
• Strong sales enablement experience — building tools and content that measurably support seller effectiveness
• Strong analytical skills with experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programs
• Proficiency in AI tools applied to product marketing workflows — including content generation, market research, competitive analysis, and personalization
• Experience with B2B marketing for a portfolio of products or services; automotive industry experience preferred but not required
• Strong cross-functional collaboration skills; experience partnering with product, sales, strategy, and operations stakeholders
• Comfortable operating in a fast-paced environment with multiple concurrent priorities
• Travel : 25%
• Preferred: Degree in Marketing, Business, Communications, or related field; MBA or graduate degree preferred
• Join the Cox family of businesses and make your mark today!
• Drug Testing
• To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

EOE, including disability/vets

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.