Director, Sales Programs

About the Role:

The Director, Sales Programs is a senior leader responsible for designing and executing strategic sales programs that accelerate pipeline growth, improve sales productivity, and drive revenue performance. Operating at the intersection of sales strategy, go-to-market execution, pipeline generation, sales enablement, and commercial operations, this role translates business priorities into scalable programs that deliver measurable commercial outcomes.

The Director, Sales Programs partners closely with regional and executive Sales Leadership to identify growth opportunities, assess pipeline performance, and develop targeted initiatives that increase customer acquisition, sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance, and execution of sales programs, ensuring alignment with regional priorities, corporate objectives, and revenue targets.

The successful candidate is a strategic, data-driven, and influential leader who combines strong commercial acumen with operational excellence. They are equally comfortable shaping executive-level recommendations, leading cross-functional teams, influencing senior stakeholders, and driving field adoption of programs that create sustainable business impact.

This leader serves as a trusted advisor to sales leadership and plays a critical role in advancing the organization's growth strategy through innovative, insight-driven sales initiatives and organizational alignment.

Responsibilities:

• Accelerate pipeline growth, improve seller productivity, and operationalize scalable go-to-market programs that deliver measurable commercial impact. This role sits at the intersection of sales strategy, pipeline generation, field execution, revenue enablement and go-to-market operations.  This leader is responsible for defining and executing the global Sales Programs strategy while building, leading and developing a high-performing team.  You will partner closely with regional Sales Leaders to understand pipeline gaps, design targeted sales Programs, and bring those Programs to life with frontline sales teams. The successful candidate will be both strategic and hands-on: comfortable analyzing sales data, building executive-ready recommendations, coordinating cross-functional stakeholders, and driving Programs that create measurable revenue impact.
• People Leadership
• Lead, coach and develop a team.
• Set goals, performance expectations, and development plans.
• Sales Programs Strategy & Execution
• Own the global Sales Programs strategy and roadmap.
• Prioritize and govern the portfolio of strategic programs aligned to revenue objectives.
• Scale successful programs globally while enabling regional flexibility.
• Drive measurable pipeline growth, opportunity progression and revenue impact.
• Executive Partnership
• Serve as strategic advisor to Global Sales Leadership.
• Influence GTM strategy using commercial insights and analytics.
• Lead executive business reviews and quarterly planning.
• Cross-functional Leadership
• Lead alignment across Marketing, RevOps, Enablement, Product Marketing, Customer Success and Business Development.
• Resolve cross-functional priorities and build executive sponsorship.
• Governance
• Define the operating model, governance cadence, KPIs and inspection rhythm.
• Standardize best practices across the global organization.

Qualifications

• Education
• Bachelor’s degree required. MBA or advanced business degree preferred.
• Experience
• 12+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• 5+ years of experience leading and developing high-performing teams.
• Proven executive stakeholder management and strategic influence.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
• Proven experience designing and executing Programs that generate measurable pipeline or revenue impact.
• Strong analytical skills, with the ability to interpret sales data and convert insights into practical commercial actions.
• Excellent project management skills, with the ability to manage multiple Programs, stakeholders and deadlines across markets.
• Proficiency with CRM reporting, dashboards and productivity tools. Salesforce experience is strongly preferred.
• Our Interview Practices
• To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.