Senior Product Marketing Manager, Communications & Connected Devices

Overview

Keysight is seeking a Senior Product Marketing Manager to lead industry marketing for Communications & Connected Devices within Design Engineering Software (DES). You will turn customer design challenges into campaigns that build demand for the relevant solutions across the DES portfolio.

Your focus will span communications systems and connected products, including wireless infrastructure, connected consumer devices, and imaging applications. You will work with technical experts across DES to connect capabilities in RF and microwave design, optical design, simulation, engineering data management, and software quality to specific customer workflows.

This role combines technical understanding with hands-on marketing. You will define industry messaging, create compelling content, and lead demand generation programs with global and regional teams. Success means reaching the right buyers with a clear reason to engage and converting that interest into qualified pipeline.

Responsibilities

• Develop the Communications & Connected Devices marketing plan, prioritizing applications, buyer segments, and target accounts with business unit and sales leaders.
• Translate customer engineering challenges into differentiated messaging and value propositions that connect relevant DES solutions across business units.
• Lead integrated demand generation campaigns across digital, email, paid media, events, and account-based marketing, working with campaign, creative, and field marketing teams.
• Create and guide the development of technical content, including white papers, application stories, customer case studies, videos, and webinars. Work with subject matter experts to keep content accurate and useful.
• Map buyer journeys and develop content and nurture programs that support progression from initial interest to sales engagement.
• Partner with product management and business unit marketing on launches, translating product capabilities into relevant industry use cases and campaign plans.
• Equip sales and field teams with industry narratives, application content, and competitive positioning they can use in customer conversations.
• Use customer feedback, market research, and campaign results to refine priorities. Track lead quality, conversion, marketing-sourced pipeline, and return on marketing investment.

Qualifications

• Required
• Bachelor’s degree in Electrical Engineering or a related technical field.
• Eight or more years of relevant experience in product marketing, technical marketing, or engineering content development, including demonstrated ownership of product marketing programs.
• Experience in communications, connected devices, or related electronics markets, with a strong technical foundation in at least one relevant application area.
• Proven ability to translate complex engineering topics into clear messaging and content for technical buyers and business decision-makers.
• Experience developing integrated marketing campaigns and using performance data to improve demand quality and pipeline contribution.
• Excellent written and verbal communication skills in English, with experience creating technical marketing content.
• Ability to lead work across global teams, influence without direct authority, and manage competing priorities with clear ownership and attention to detail.
• Ability to learn adjacent technologies and build effective working relationships with product managers, application engineers, and sales teams.
• Preferred
• Depth in RF and microwave design, wireless communications, antenna design, or connected device development.
• Familiarity with optical design or imaging applications, including cameras and optical systems used in connected products.
• Experience marketing engineering software or simulation solutions, with exposure to workflows that combine multiple engineering disciplines.
• Knowledge of engineering data management or software quality workflows, and experience with account-based marketing or customer case study development.
• Sanra Rosa, CA MIN $136,000.00 - MAX $228,000.00
• Careers Privacy Statement
• ***Keysight is an Equal Opportunity Employer.***

Responsibilities

• Develop the Communications & Connected Devices marketing plan, prioritizing applications, buyer segments, and target accounts with business unit and sales leaders.
• Translate customer engineering challenges into differentiated messaging and value propositions that connect relevant DES solutions across business units.
• Lead integrated demand generation campaigns across digital, email, paid media, events, and account-based marketing, working with campaign, creative, and field marketing teams.
• Create and guide the development of technical content, including white papers, application stories, customer case studies, videos, and webinars. Work with subject matter experts to keep content accurate and useful.
• Map buyer journeys and develop content and nurture programs that support progression from initial interest to sales engagement.
• Partner with product management and business unit marketing on launches, translating product capabilities into relevant industry use cases and campaign plans.
• Equip sales and field teams with industry narratives, application content, and competitive positioning they can use in customer conversations.
• Use customer feedback, market research, and campaign results to refine priorities. Track lead quality, conversion, marketing-sourced pipeline, and return on marketing investment.

Qualifications

• Required
• Bachelor’s degree in Electrical Engineering or a related technical field.
• Eight or more years of relevant experience in product marketing, technical marketing, or engineering content development, including demonstrated ownership of product marketing programs.
• Experience in communications, connected devices, or related electronics markets, with a strong technical foundation in at least one relevant application area.
• Proven ability to translate complex engineering topics into clear messaging and content for technical buyers and business decision-makers.
• Experience developing integrated marketing campaigns and using performance data to improve demand quality and pipeline contribution.
• Excellent written and verbal communication skills in English, with experience creating technical marketing content.
• Ability to lead work across global teams, influence without direct authority, and manage competing priorities with clear ownership and attention to detail.
• Ability to learn adjacent technologies and build effective working relationships with product managers, application engineers, and sales teams.
• Preferred
• Depth in RF and microwave design, wireless communications, antenna design, or connected device development.
• Familiarity with optical design or imaging applications, including cameras and optical systems used in connected products.
• Experience marketing engineering software or simulation solutions, with exposure to workflows that combine multiple engineering disciplines.
• Knowledge of engineering data management or software quality workflows, and experience with account-based marketing or customer case study development.
• Sanra Rosa, CA MIN $136,000.00 - MAX $228,000.00
• Careers Privacy Statement
• ***Keysight is an Equal Opportunity Employer.***