Senior Product Marketing Manager, Software Solutions



 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.



 Job Description

Relocation Assistance Available

About the business unit:

BD RxAuto, as part of BD’s Connected Care business segment, is expanding BD’s leadership in pharmacy automation through connected hardware, software, analytics, and workflow solutions that help pharmacies simplify operations, improve visibility, and support safer medication management.

About the role:

The Senior Product Manager, Software will lead strategy, roadmap, commercialization, and lifecycle management for a strategic pharmacy automation software platform. This role translates customer, market, competitive, and business insights into an executable roadmap that improves efficiency, scalability, and customer value.

Key responsibilities include:

• Own and evolve the 2–3-year product strategy and roadmap, balancing customer value, business priorities, technical feasibility, regulatory needs, and commercial impact.
• Lead VOC, market research, competitive intelligence, and customer immersion to identify workflow needs, software pain points, adoption barriers, and differentiation opportunities.
• Translate insights into prioritized user needs, business cases, roadmap recommendations, and success metrics.
• Partner with R&D, UX, service & support, implementation, quality, regulatory, sales, and regional marketing teams from discovery through launch, adoption, and enhancement.
• Support commercialization, including positioning, value proposition, pricing and packaging inputs, launch planning, sales enablement, training strategy, and field readiness.
• Represent customer and business needs within a cross-functional core team.
• Communicate roadmap updates, VOC findings, investment needs, launch readiness, and trade-off decisions to cross-functional and executive stakeholders.

About you:

You have senior product management experience with complex software expertise, enabling you to lead platform strategy, drive customer adoption, and deliver long term value.

Required education and experience

Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or related field

At least 5 year of relevant experience in product management, software product management, upstream marketing, strategic marketing, business development, market research, or related commercial roles

Experience with software, SaaS, cloud-enabled products, analytics platforms, enterprise software, or connected systems

Experience managing products or platforms across the lifecycle, including discovery, roadmap development, launch, adoption, enhancement prioritization, and migration or end-of-life planning.

Strong VOC, customer research, workflow mapping, market analysis, competitive assessment, business case development, and executive communication skills.

Strong cross-functional leadership and stakeholder management skills, with ability to influence without authority in a matrixed global organization

Ability to travel up to 25%

Preferred qualifications:

• Master’s Degree
• Global software solutions/deployment experience
• Healthcare, medical technology, pharmacy automation, medication management, regulated industry, or B2B experience
• At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
• For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
• Why Join Us?
• To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
• We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
• To learn more about BD visit https://bd.com/careers .
• Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
• Required Skills
• Optional Skills.
• Primary Work Location
• USA NC - Durham - Roche Drive
• Additional Locations
• USA TX - San Antonio
• Work Shift