Digital Producer

About the job

Our marketing campaign projects, like our users, span the globe and require managers to keep the big picture in focus. As part of the Global Marketing team, you plan requirements with internal customers and/or external agencies and usher projects through the entire project lifecycle. Your projects often span offices, time zones and hemispheres, and it's your job to keep all the players coordinated on the project's progress and deadlines.

In this role, you'll be a key player on the Google Retail Marketing team, driving our consumer and product marketing efforts. Your focus will be on executing GTM-led strategic initiatives that create impactful experiences within Google Retail Marketing, like on the Google Store site.

You will manage programs such as New Product Introductions, seasonal campaigns, and storefront updates. You will provide project management to ensure efficiency and customer experience, and manage Google Retail Producers. Additionally, you will collaborate with Go-To-Market (GTM), Creative, and Product teams to support cross-functional strategies and execution across various channels and markets, facilitating communication, stakeholder engagement, and alignment

You will coordinate and keep our cross-functional and agency teams aligned to deliver on Google Retail objectives. This includes overseeing operations, coordinating creative and cross-functional efforts (e.g., UX/Engineering, Marketing Technology, Localization, Product Marketing Management, and Sales), and advocating for Google Retail experience. Creative agency management is a key aspect of this role.

You will support various programs, including NPI-focused areas like Phones + Buds, Watch + Health/Fitbit, Home, and Subscriptions/Services, as well as non-NPI areas. You will oversee business unit programs (e.g., Pixel, Home, Fitbit), manage project resourcing, capacity planning, and project scoping. You will serve as the escalation point for your team and cross-functional team members, identifying issues and providing execution and creative solutions.

You will be the point of contact for all launch day communications, including bug triage, escalations, and health tracking, and act as a specialist for all elements of the production process.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $144000 - $208000 (USD) + 15% bonus target + equity + benefits

Learn more about

benefits at Google.

Responsibilities

• Collaborate to plan projects, define milestones, and manage risks to help projects meet business objectives, budgets, deadlines, and product requirements.
• Guide teams through strategy alignment, briefing, design development and execution across channels by managing tasks and coordinating work across teams.
• Work closely with internal creative teams and agency partners to produce exceptional creative and interactive designs with a focus on quality and brand integrity. This involves coordinating creative efforts and engaging in effective Creative Agency Management.
• Prioritize workload while advocating for continuous improvements, process alignment, and change adoption. Focus on process refinement, improving and rolling out processes for efficient project delivery.
• Advocate for operational excellence through agile workflows, transparent communication, agency management, scoping, resourcing, roadmap planning, and alignment.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience leading the digital production and execution of e-commerce projects from creative brief through launch.

Preferred qualifications:

• Experience working on campaigns and projects with multiple senior/executive stakeholders.
• Experience in reviewing and approving creative, design and copy.
• Expert in web standards, design principles, compression, performance and accessibility guidelines.
• Demonstrated growth working in a fast-paced, ambiguous, tech work environment.
• Resourceful and adaptable with an enthusiastic and positive attitude.
• Ability to proactively establish rapport, credibility and influence across all facets of a matrixed organization.