Supervisor, Integrated Media Investment (Local)

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time.

We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the NY, Philadelphia, London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

OVERVIEW

We are hiring a Supervisor, Integrated Media Investment with local/regional cross channel media buying experience.

The Supervisor brings media strategy to life, leading a team of media professionals in developing and executing thoughtful, effective investment plans that deliver meaningful results for our clients. Combining strong tactical media expertise with hands-on team leadership, the Supervisor oversees campaigns from buying through execution, optimization, and performance analysis, ensuring the work is strategically aligned, well executed, and continually improving.

As a key partner to the Director, the Supervisor provides leadership across a portfolio of accounts, working closely with clients, internal teams, and media partners to keep campaigns moving forward and identify opportunities to make the work stronger. From haping tactical recommendations and guiding campaign development to managing client conversations and building vendor relationships, this role brings together the strategic perspective, practical know-how, and sound judgment needed to deliver great work.

Just as importantly, Supervisors help their teams grow. They are hands-on leaders, trusted mentors, and natural problem-solvers who know how to anticipate what’s next, bring clarity to competing priorities, and help others do their best work. They take pride in getting the details right, fostering strong relationships, and creating an environment where people can learn, collaborate, and deliver the quality and accountability our clients expect.

Experience working across media channels with local media clients is essential, including an understanding of the unique considerations, opportunities, and challenges that shape investment decisions in individual markets. This role connects integrated media strategy with the practical expertise needed to deliver effective campaigns in-market.

This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

YOUR ROLE

Campaign Tactical Planning & Execution

Develop tactical media strategies in partnership with Planning teams and the Investment Director, across online and offline media channels -

Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, and Experiential (based on campaign needs). A focus on Local /regional media experience.

Strong understanding of media buying fundamentals, including the role of each channel, the holistic media mix, and the considerations that inform investment.

Review and approve buys, authorizations, and placements created by junior team members

Ensure all campaigns are executed on time, within budget, and in accordance with client expectations

Partner with Planning, Analytics and Biddable teams to ensure investments are aligned with broader strategies, and measurable.

• Client Management & Communication
• Serve as a day-to-day junior-level client contact for all campaign-related issues, optimizations, and strategic discussions
• Partner with Planning Teams to align media investment with brand objectives and business KPIs
• Lead relevant client presentations and status meetings, articulating campaign performance, investment decisions, and recommendations
• Troubleshoot any campaign issues and provide timely resolutions and update
• Vendor & Partner Relationships
• Build and maintain strong relationships with media vendors and platforms
• Lead negotiations for optimal rates, value-adds, sponsorships, and inventory packages
• Stay updated on market conditions, media trends, and opportunities for innovation or test-and-learn campaigns

Evaluate vendor proposals and recommend new partners or platforms to test.

• Performance & Reporting
• Oversee and guide the creation of reporting deliverables by junior team members
• Analyze campaign performance data and extract actionable insights
• Lead post-campaign analyses and work with analytics teams to measure ROI, efficiency, and engagement
• Present learnings and optimization plans to internal stakeholders
• Media Buy Financial Stewardship
• Ensure financial accuracy and timeliness in billing, invoicing, and reconciliation processes
• Track and manage campaign budgets, pacing, and forecasts
• Monitor campaign pacing and investment delivery, identifying and addressing discrepancies or potential issues

Review financial and campaign documentation prepared by junior team members to maintain accuracy and accountability.

Maintain internal documentation and ensure compliance with agency processes and client contracts (Investment Trackers, Pacing, Dashboards, etc)

Team Leadership & Development

Train new team and department members, reinforcing best practices across media buying, campaign execution, and reporting.

Serve as a resource for problem-solving, workload management, and process improvements that strengthen team productivity and the quality of work.

Supervision and mentorship of Assistants and Buyers, providing guidance, feedback, and performance evaluations

Stay current on marketplace developments, media offerings, platform capabilities, and emerging opportunities. Share relevant knowledge with the team and ask informed questions to evaluate the value and effectiveness of vendor proposals.

Demonstrate a high level of personal accountability, initiative, and motivation, consistently upholding Crossmedia’s standards for quality and executional excellence.

Foster a collaborative, inclusive, and growth-oriented team culture that encourages accountability, knowledge sharing, and continuous improvement

REQUIREMENTS

• 3+ years of agency media buying experience.
• Must have is local/regional media experience.
• Deep understanding of both traditional and digital media channels, pricing models, and performance metrics.
• Strong client-service orientation and ability to build trust with senior stakeholders
• Prior experience managing and mentoring junior staff.
• Excellent project management, communication, and organizational skills.
• Strategic mindset and a passion for media innovation and industry trends.
• Proficient in tools like Excel, OneStrata, Nielsen, Comscore, Google Campaign Manager. High-level understanding of social platforms and DS

Salary range of $85k - $100k, commensurate with experience (skills, experience, tenure).

This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers
• COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups.

Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position.

Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.

Ability to stand, bend, and reach

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com

.  (US based candidates).