Senior Manager of Sales - Target

We’re looking for a friendly, organized, and experienced storyteller who’s got a passion for managing and getting it done. Bonus points if you relate to the following:

• 1) Walking through the doors of Target feels like stepping into vacation.
• 2) When you close your eyes, you see red and white.
• 3) You know what puts the “zhay” in Tarzhay
• 4) You can truthfully say that you’ve never been lost in a grocery store, and yet you go to Target when you want to get lost.
• 5) You start stories with, “This one time, on POL…”
• About You:: You have a deep understanding of Target, including current trends and how the scale of business can impact other channels
• You connect to your buyer’s brain and heart, combining compelling data with actionable insights, and the throughline is your brand story
• You embody the Juntos es Mejor
• (Together is Better) spirit because you genuinely enjoy connecting with people and exchanging ideas
• ‘Results,’ ‘Driven,’ and ‘Initiative’ are three words that you live by (and maybe even sticky-noted onto your bathroom mirror at some point in your life).
• Your communication cuts through mumbo-jumbo-yodel-lay-yehaw with precision, punctuality, and poise.
• Instead of “me, myself, I,” you think, “guest, guest, and guest.”
• You have big goals, but no problem is too small for you to lend a helping hand.
• Problem-solving is your idea of a fun pastime—especially when you’ve got a taco in hand.
• What You Will Do:: Lead Sales with Target across all Siete temperature states & categories.
• Create strategies, plans, and selling stories to support Siete’s distribution goals with every shelf revision and transition.
• Ensure Siete’s shelf placement enables brand awareness goals and maximizes on-shelf availability.
• Build and execute a competitive promotion and display strategy that achieves Siete’s net revenue goals and drives Target’s category performance.
• Partner with Siete Shopper Marketing to create a Roundel plan that supports Siete & Target’s business goals.
• Own the sales order forecast and work closely with Sales Planning and Demand Planning to measure progress to plan.
• Represent and advocate internally for Target’s needs, aligning to their evergreen growth pillars of wellness, newness, and seasonal moments.
• Develop, maintain, and elevate relationships with Target team members.
• Manage customer trade spend within annual spending guidelines.
• Partner with Target procurement to minimize out of stocks and ensure display readiness.
• Monitor broker performance against annual objectives and grow broker representatives into brand experts.
• Coordinate with Siete cross-functional leaders and event planners to represent Siete in large Target meeting formats such as visits to Siete HQ, Target’s Innovation Collective, and other high-level meetings.
• Analyze and report back on market conditions, promotion execution, customer issues, and competitive intelligence.
• Represent Siete at industry conferences and trade events.
• Willing to travel up to 15% and attend trade shows.
• Your Experience:: 5+ years relevant selling experience, direct selling experience with Target and WM preferred
• Prior experience in CPG food/beverage is a must.
• Relationship experience with retail/grocery, brokers, distributors, etc.
• Strong knowledge of Syndicated Data (SPINS, Nielsen, Circana, etc.), Target systems experience preferred
• EEO Statement
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
• PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
• If you'd like more information about your EEO rights as an applicant under the law, please download the available
• EEO is the Law
• &
• EEO is the Law Supplement documents. View
• PepsiCo EEO Policy.
• Please view our