Growth Marketing Lead

What we're looking for

• Aviary is the platform for company-wide AI adoption, meeting people in the tools they already use, so AI spreads across every team instead of stalling out in a pilot. We learn across connected systems to do the work you need done now and anticipate the work that needs to be done next, before you even have to ask.
• The idea underneath it is that work is made of plays
• . Aviary puts the repeatable ones on autopilot, and the ones that matter harden into deterministic workflows: the same run every time, branching on real data, auditable end to end, and cheaper the more you run them.
• Aviary is looking for a growth marketer who thinks like a builder: someone who owns the funnel end to end, moves fast, and wants to define how a new category reaches the people who need it. You'll partner with the founders, Product, and Engineering to turn a product people love into a motion that compounds. This is a chance to shape how the market comes to understand company-wide AI adoption, not just execute against a plan someone else wrote.

Responsibilities

• Own the full acquisition funnel, from first touch to activated account, across paid, organic, lifecycle, and product-led channels.
• Design and run experiments end to end: form the hypothesis, ship the test, read the data, and decide what scales.
• Build the self-serve growth motion, turning free signups into active teams and active teams into company-wide adoption.
• Partner with Product and Engineering to instrument the funnel, close the loop on what's working, and put the repeatable parts on autopilot.
• Own positioning and messaging in-market, translating a technical product into language operators immediately understand.
• Build the content and lifecycle engine (the sequences, the playbooks, the campaigns) that keeps compounding after you ship it.
• Report on the metrics that matter (CAC, activation, retention, payback) and make the calls on where the next dollar and hour go.
• Skills
• A builder's bias: you'd rather ship a scrappy test this week than a perfect plan next quarter.
• Fluency with data. You can pull it, read it, and defend a decision with it, without waiting on someone else.
• Strong instincts for positioning and message, with the writing to back them up.
• Comfort across the full stack of growth: paid, SEO/organic, lifecycle, and product-led motions.
• Excellent cross-functional judgment. You can work shoulder to shoulder with engineers and founders and translate between them.
• Your Past Experience
• Note: we consider applicants of all backgrounds. The below is simply a list of useful experiences. If you are excited about what we're building but don't meet some of the criteria below, please don't let that discourage you from applying!
• 5+ years in growth, performance, or product marketing, ideally at an early-stage startup.
• Demonstrated ownership of a funnel or channel with real numbers behind it.
• Experience building a self-serve or product-led growth motion is a strong plus.
• Comfort with the modern growth stack: analytics, lifecycle/CRM, and experimentation tooling.
• Good to have: experience marketing a technical or developer-facing product, or launching a new category.