Trade Marketing Analyst

POSITION SUMMARY

Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability. This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.

• Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
• Develop department and category insights to deliver greater share of promotion, distribution and shelving
• Analyze new growth opportunities by category; recommends new business opportunities
• Evaluates and measures campaign results; recommends changes to strategy

Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams

Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders

Other duties as assigned

Requirements

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
• Three (2) years’ of trade marketing, brand management, or related experience

Preferred Qualifications

• 1 year broker or sales analyst role experience
• Bilingual in English and Spanish
• Prior experience of planning and managing P&L
• Database management experience in SQL, ACCESS, or similar
• Consumer Packaged Goods experience
• KNOWLEDGE, SKILLS & ABILITITES (KSA’s)
• Working knowledge of category management processes and applications
• Experience in SAP, BW Analyzer and High Jump
• Working knowledge of consumption databases such as Nielsen
• Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
• Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
• Ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
• Strong troubleshooting and problem resolution skills
• Proficient in Microsoft Office, including Word, Access and Power Point, advanced skills in Excel, including Data Analysis, Pivot tables, and complex graphs
• Ability to build professional relationships with Trade Marketing and cross functional teams while facilitating a collaborative environment
• Ability to work within a matrix organization