Marketing Manager, Prime Video US Streaming

Own the Game-Day Experience for Prime Video's Biggest Live Sports! Prime Video (PV) is transforming how fans experience live sports—from Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week.

Your Arena: You'll own the Storefront and Fire TV marketing execution for Prime Video's expansive live sports catalog—NBA, Thursday Night Football, NASCAR, and more. This is high-stakes, real-time marketing where every second counts. You'll launch time-sensitive campaigns, troubleshoot live during games, and optimize performance on the fly to ensure fans never miss a moment.

The Play:

• Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform
• Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences
• QA, monitor, and optimize in real-time—because when the game is live, there's no room for error
• Drive fan engagement through strategic in-app placements and Fire TV promotions
• Be the champion for Prime Video's sports merchandising strategy

What You Bring: A passion for sports, an eye for detail, and the ability to thrive under pressure. You'll work in a fast-paced environment where deadlines are non-negotiable and every campaign directly impacts how millions of fans experience their favorite sports.

If you live for the intensity of game day and want to shape how the world watches live sports, this is your shot.

This role operates on a shift-based schedule to support live events coverage. Candidates must be available to work assigned shifts that include weekends and select holidays during peak sports seasons (e.g. playoffs, championships, tournament finals, etc.). Schedule flexibility is required to accommodate live game coverage needs and shift rotations.

• Key job responsibilities
• Strategic Campaign Operations & Planning
• Autonomously develop and manage the seasonal merchandising calendar for live sports assigned properties, anticipating operational complexity across concurrent events
• Lead high-stakes campaign execution during peak sports periods (playoffs, championships, season openers), making real-time prioritization decisions without oversight
• Design and execute A/B tests for carousel positioning, creative assets, and messaging frameworks in alignment with stakeholder teams
• Self-sufficiently schedule, publish, and QA Prime Video live sports content across PV Storefront, X-Site, and Fire TV
• Execute merchandising requests from Marketing Managers, CAMs, and Content Operations teams, proactively identifying gaps, risks, and dependencies with limited direction
• Real-Time Operations & SME-Level Troubleshooting
• Establish and maintain QA standards for all live event placements, applying SME-level knowledge to catch issues
• Own the live monitoring framework during game broadcasts, driving rapid identification, escalation, and resolution of technical issues or customer-facing errors in real-time
• Verify compliance with league brand guidelines, broadcast rights requirements, and partner agreements

Build and maintain reporting mechanisms to track execution quality, issue trends, and resolution metrics - Use AI-assisted anomaly detection and automated QA workflows to catch defects at scale during high-volume sports weekends

Stakeholder Management & Cross-Functional Coordination

Partner and serve as the operational point of contact for Marketing, CAMs, Content Operations (PVCO), providing clear status communication and managing expectations on execution timelines

Independently evaluate and prioritize competing merchandising demands across multiple stakeholder teams, making real-time business impact assessments to determine execution sequencing — including decisions to defer, decline, or escalate requests based on customer-facing risk and strategic priority

• Escalate blockers with context and recommended solutions, not just flagging problems, but proposing paths forward
• Process Innovation & AI-Driven Efficiency
• Document workflows, create and maintain SOPs, and build knowledge base articles that enable team scalability
• Provide structured feedback on tooling gaps and process inefficiencies, partnering with leadership to build the case for system improvements

Leverage existing AI tools to increase efficiency and reduce manual effort, applying SME judgment to validate outputs for brand and compliance standards e.g., generative AI for campaign setup, automated QA workflows)

• Basic Qualifications
• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• Experience working with a major brand or entertainment company in project/production management
• Experience in e-commerce, start ups, advertising, commercial
• Experience using data visualization tools
• Equal Opportunity
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 70,400.00 - 103,400.00 USD annually

USA, WA, SEATTLE - 80,200.00 - 103,400.00 USD annually