Account Manager

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Account Manager supports Account Executives’ sales efforts by taking ownership of fulfillment in such a way that the AE can play their role of being client-facing, creating opportunities and closing revenue. The Account Manager manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital, aiming at retaining clients and growing business.

This  job reports to Sales Manager.

Responsibilities:

• Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
• Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television and digital in addition to implementation of special projects and promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
• Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
• Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection and overall customer service.
• Regular tracking of clients’ audience delivery using ratings, impressions, clients KPIs, and campaign fulfillment.
• Coordinate with team to set up new customer accounts, contracts, order entry and revisions.

Requirements:

• 1-3 years of account management in a professional, fast-paced media sales environment.
• Track record of successfully retaining and growing clients.
• Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
• Knowledge of Google Analytics and advertising solutions is highly desirable.
• Prior experience using CRM systems and MS Office suite.
• Able to make decisions and solve problems independently to support customer needs.
• Self-motivation and willingness to work as a team player are essential attributes.
• Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
• Creative with ability to work effectively as part of a team and independently.
• Detail oriented with ability to handle and prioritize multiple tasks to meet deadlines.
• Position requires strong written and verbal communication skills, as well as strong organization and time management skills.