Field Marketing Manager

Field Marketing Manager

Location:

U.S. — Central (Remote) or Northeast (Remote)

Reports to:

Director of Field & Customer Marketing

Travel:

15–20% within region

About Us

Witness AI invented intent-based AI security. While legacy tools monitor what users say to AI, we understand what they're trying to accomplish - stopping jailbreaks, data exfiltration, and shadow AI before damage occurs. We provide visibility into how employees and systems use AI - capturing prompts, responses, and agent activity - so security teams can monitor risk, investigate incidents, and enforce guardrails in real time.

Role Overview

The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Sales Directors, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.

Key Responsibilities

• Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
• Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
• Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
• Support planning and execution of national tradeshows, conferences, and customer events as needed.
• Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
• Provide weekly and monthly program reporting, including event analytics.
• Key Qualifications
• 4 - 6 years of experience in B2B/cybersecurity field marketing or partner marketing.
• Proven experience supporting or partnering with sales organizations.
• Exceptional written and verbal communication skills.
• Comfortable managing multiple projects with attention to detail and tight deadlines.
• Proficiency with Salesforce to track program performance and report on pipeline contribution and social channels (e.g., LinkedIn, X/Twitter) for event promotions.
• Creative thinker who enjoys identifying new opportunities to engage customers and prospects.