Graphic Designer, bilingual Korean

[Job Summary]

The Graphic Designer will support the Sales Department by creating marketing and promotional materials for a variety of product categories, including Korean-style kitchenware and household goods, general merchandise, beauty products, small appliances, and character merchandise.

This position will primarily support retail stores by developing creative assets for in-store displays, promotional zones, sales campaigns, product launches, and digital marketing channels.

[Job Description]

Key Responsibilities

• 1. Marketing & Promotional Design
• Design bilingual (Korean/English) marketing and promotional materials, including posters, banners, flyers, product instruction manuals, POP (Point-of-Purchase) displays, and other retail marketing materials.
• Collaborate with internal teams to develop design concepts and coordinate printing and production with external vendors.
• Develop compelling Korean-language marketing copy that effectively communicates product features, benefits, and selling points, including for new product launches.
• Create visual content for advertising, promotional campaigns, special events, and sales promotions, including planned sales and weekly flyer promotions.
• Conduct product photography and video shoots, as well as photo/video retouching, editing, and post-production for marketing purposes.
• Develop creative assets for both online and offline advertising channels, including: Online: Retail/market websites, Instagram posts and Reels, and other digital platforms
• Offline: Korean-language newspapers, retail stores, in-store displays, and promotional areas
• Review and analyze Korean market trends and reference materials to better understand products, consumer preferences, and effective marketing approaches.
• Develop Korean advertising and promotional copy based on product characteristics, target customers, and market trends.
• Produce a variety of final marketing materials, including sales posters, newspaper advertisements, weekly sale POP displays, Instagram content, and houseware product catalogs.
• 2. Private Brand (PB) Packaging Design
• Review existing private-brand product packaging and identify opportunities for design updates and improvements.
• Develop and execute packaging renewal concepts and design layouts.
• Prepare final artwork and coordinate printing/production of packaging materials.

Requirements

• Strong graphic design skills with experience creating marketing, advertising, retail, or promotional materials.
• Proficiency in both Korean and English, particularly the ability to create and review Korean-language marketing content.
• Experience with photography, video production, photo retouching, and/or video editing is preferred.
• Strong understanding of visual branding, typography, layout, and print production.
• Ability to understand product features and translate them into effective visual and written marketing messages.
• Experience designing for both digital and print channels is preferred.
• Experience with retail, consumer products, housewares, beauty products, or consumer electronics is a plus.
• Portfolio Requirement
• A portfolio must be submitted with the application. Applications without a portfolio may not be considered.