Performance Marketing Lead

About Standard Bots

Standard Bots is America's industrial robot company. We're building the world's most accessible robotics platform to bring AI-native automation into manufacturing and beyond to propel human productivity toward a more abundant future.

Overview

We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent.

This is a senior individual contributor role reporting to the Head of Marketing. You'll own Standard Bots' performance marketing function end to end: paid search, paid social, conversion rate optimization, and the marketing technology infrastructure that ties it all together. Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time.

You're not managing channels — you're building a machine. You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that's where leverage lives. You move fast, test constantly, and kill what doesn't work without hesitation.

What You Will Do

• Paid Search
• Build and manage highly granular keyword and ad group structures across category terms (machine tending automation, cobot arms), competitor terms (Universal Robots, Fanuc), and deep sub-niche terms (aluminum welding, CNC machine tending, lathe automation).
• Write and continuously test ad copy that maps to buyer intent at every stage of the search journey.
• Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining.
• Own competitor term strategy with a clear point of view on when and why to bid on specific competitors.
• Manage budget allocation across campaigns and ad groups based on performance data, not gut feel.
• Paid Social
• Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers.
• Go far beyond lookalike audiences. Develop creative strategies for audience enrichment — layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms.
• Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace.
• Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns.
• Conversion Rate Optimization
• Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses.
• Work closely with design and development to rapidly produce, launch, and iterate on test variants.
• Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time.
• Think like a UX strategist — hierarchy, messaging, CTAs, form design, and page speed all fall within your purview.
• Marketing Technology
• Own the integration layer between advertising platforms, CRM, and analytics — ensuring conversion signals flow downstream from HubSpot back to Meta, Google, and LinkedIn so platform algorithms learn from real business outcomes, not just form fills.
• Build and maintain tracking infrastructure: UTM frameworks, conversion APIs, pixel implementations, and attribution models across both paid search and paid social.
• Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency across the full funnel — from ad platform to CRM to closed-won.
• Be the person who understands how data moves between systems and can diagnose when something breaks.
• Accountability
• Own Standard Bots' SQL generation targets and cost-per-SQL goals.
• Monitor and optimize the full funnel from impression to closed-won, ensuring SQLs convert into customers at the expected rate.
• Report on performance with clarity and precision — dashboards, weekly reviews, and monthly deep-dives that separate signal from noise.

What We're Looking For

• 5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical.
• Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three.
• Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot.
• Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
• Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics.
• Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert.
• A bias toward speed and testing. You'd rather run an imperfect test this week than plan the perfect one next month.
• Comfort working in a fast-moving startup where you'll own the function, not inherit a playbook.
• Bonus Qualifications
• Experience marketing to manufacturers, plant operators, or industrial engineers.
• Familiarity with robotics, automation, or adjacent hardware/software categories.
• Experience with Conversion API (CAPI) implementations for Meta and Google.
• Based in or near New York, or open to hybrid work.