GTM Associate

Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.

About the role

As a GTM Associate at Lassie, you'll create the first spark of demand. You'll identify promising doctors' offices, run thoughtful outreach you'd want to receive yourself, schedule demos, and help us learn which messages actually land with small businesses.

What you'll do

• Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
• Experiment with messages, segments, and channels to learn where demand is strongest
• Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit
• Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
• Keep the GTM engine organized, measured, and moving

What we're looking for

You have 1–2 years of SDR or BDR experience

• You move fast, think fast, and improve with every rep
• You never give up, with a smile on your face
• You build real rapport with a busy doctor in 90 seconds, and they feel it
• You're self-aware, flag what isn't working, and know how to improve
• You're excited about helping a small business run itself
• Location: This is an in-person role, 5 days a week in our Toronto office. We value the connection, collaboration, and shared learning that come from working together.