Senior Manager, Payer Growth & GTM Strategy

Point B helps organizations adapt and thrive as technology, AI, and constant disruption reshape how work gets done. For more than 30 years, we’ve connected strategy, execution, and technology so teams, systems, and decisions can move together under pressure. This work helps clients drive growth, improve operational efficiency, and accelerate time to value. We don’t stop at recommendations. We stay with the work through delivery to turn plans into measurable progress and lasting results.

Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product, Service, Marketing, and Sales functions. This role focuses on defining business strategies – enterprise, growth, product/service, and go-to-market. This role is scoped primarily to work within the healthcare Payer industry, bringing foundational understanding of Payer-specific challenges, opportunities and business context.

You will work with senior executives to define/refine business strategies, create business cases to drive decision making, and translate those strategies into actionable transformation roadmaps across the Payer member/customer/employer group lifecycle and/or value streams. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.

As a Strategy Senior Manager, you are responsible for developing others in this area of expertise, directly delivering alongside clients, contributing to growth of a portfolio book of business through thought leadership, solution architecture and driving new sales and relationships.

RESPONSIBILITIES:: Strategy Development

• Shape enterprise strategy by identifying growth opportunities, setting strategic priorities, and aligning investments to deliver long-term value.
• Guide organizations in weighing enterprise strategies to progress their vision and goals; develop business cases to drive investment decisions
• Define product and service portfolio strategies aligned to enterprise growth objectives.
• Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
• Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
• Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
• Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
• Translate growth strategies into executable roadmaps with measurable KPIs.
• Capability Assessment & Operating Model Design
• Evaluate enterprise capabilities and architect operating models that align people, processes, and technology to accelerate growth.
• Benchmark organizational capabilities, competitive differentiators, and define future-state operating models.
• Identify capability gaps and develop phased transformation strategies to achieve growth strategies.
• Business Development
• Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients.
• Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
• Develops and maintains network at the executive level within healthcare, Payer
• Direct role in business development, supporting generation of  new sales and solution architecture in the business strategy and transformation domain
• Core Competencies
• Growth and go-to-market strategy development
• Product and service strategy
• AI-enabled transformation and capability modeling
• Executive facilitation and storytelling
• Business development
• REQUIRED QUALIFICATIONS:: 10+ years of experience in strategy consulting, such as growth, product and/or GTM strategy / transformation.
• Experience delivering strategy work in healthcare and/or health insurance/Payer
• Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
• Proven ability to conduct capability assessments, operating model design, or maturity benchmarking
• Strong business-side understanding of: Product and service strategy
• CRM and customer lifecycle strategy
• Lead management and demand generation
• AI-enabled business transformation (use-case definition and strategic adoption)
• Exceptional executive communication, structured problem solving, and consulting storytelling skills
• DESIRED QUALIFICATIONS:: MBA or MSC in Business, Strategy, Marketing, Management, or a related discipline.
• Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
• Ability to architect strategy engagements, develop a portfolio of work and cultivate executive relationships.
• Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
• Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
• Experience facilitating executive workshops and building board-level strategy narratives.
• Trained/Certified in relevant areas of expertise, such as MarTech/CRM and/or Consulting Communication & Product Strategy, Digital and AI Strategy, and/or Consulting/Business Agility.

COMPENSATION & BENEFITS:: The estimated salary range for this role is $118,500 - $263,500 USD per year. This salary range is provided as required by local and state law as applicable. Individual salaries vary on a number of factors, including but not limited to geography, skills, education, experience and unique qualifications where applicable.

Bonuses are awarded at Point B’s discretion and are based upon individual contributions and overall firm performance.

Employees hired on or after October 1 are not eligible to participate in the current year’s bonus or merit increase cycle. Eligibility will begin with the following performance cycle, in accordance with company policy

Intrigued To Learn More?

When you apply, a member of our Talent Acquisition team will personally review your information. If your experience could be a match, we’ll contact you with next steps.

Why Join Point B?

At Point B, you’ll own meaningful work from day one, contribute your perspective, and stay connected to the outcomes you help create. As you build expertise through hands-on experience, coaches and leaders will support your growth and help you take on what’s next. Point B also offers flexible work options and competitive