Founding Growth Lead

About Hobbes

Most B2B websites put a form between a buyer and the product they want to understand. Hobbes lets that buyer start a conversation.

Hobbes is a self-improving, autonomous product expert that runs personalized product demos 24/7. Buyers can experience the product, ask specific questions, and take the next step without waiting for a salesperson.

Our agents use the product’s code as their source of truth, combined with sales context, customer materials, and live conversations. We call this Product Intelligence: understanding what a product does, how it works, and where its value lies. Every conversation also gives the company new insight into buyer questions, objections, feature requests, and implementation blockers—our Conversational Intelligence.

We’ve raised $6M and grown primarily through founder-led sales and inbound demand. Customers use Hobbes today to turn website traffic into qualified pipeline.

Demos are where we start. Our vision is the future of autonomous sales and self-improving products, with agent-to-agent sales, world models, and self-improving product feedback loops all in the works.

About the Role

We’re hiring our first growth leader to turn early customer demand into a repeatable growth engine.

You’ll work directly with Chirag, our CEO, to define the category, sharpen our story, and make Hobbes easy for buyers to understand. You’ll own how that story reaches the market: our website, launches, customer proof, content, founder-led distribution, and growth experiments.

This is a hands-on founding role with broad ownership. You’ll write the core assets yourself, choose the tools, and build the first systems for generating qualified pipeline. As those systems start to work, you’ll help build the team around them.

What You'll Do

• Shape the narrative.
• Make Product Intelligence, Conversational Intelligence, and self-improving demo agents concrete and compelling for buyers.
• Own the website and qualified pipeline.
• Turn the website into a clear expression of what Hobbes does, why it matters, and how buyers can get started—and connect it to a focused motion for generating, qualifying, and advancing the right opportunities.
• Write the core assets.
• Create homepage copy, landing pages, case studies, launch posts, founder posts, outbound messaging, sales one-pagers, and emails.
• Build customer proof.
• Turn customer calls, demo conversations, onboarding wins, usage data, and outcomes into stories that show the product’s value.
• Build distribution.
• Test and connect content, search, founder-led social, events, partnerships, outbound, and product-led opportunities.
• Translate the technical work.
• Work closely with the founders to explain code intelligence, sandboxes, evaluations, and agent behavior in language buyers understand.
• Build growth from zero.
• Pick tools, manage partners, run experiments, measure pipeline and revenue outcomes, stop what isn’t working, and help hire as the motion takes shape.

What Makes You a Great Fit

You’ve been the first or an early growth or marketing hire at a B2B startup, ideally at seed to Series A, and have built a motion from the beginning.

You’re a strong writer who wants to do the work personally. You can turn a complex product into clear copy with a point of view.

You’ve owned pipeline or revenue outcomes and can explain what you did, what changed, and the numbers behind it.

You’re technically curious. You don’t need to be an engineer, but you want to understand codebases, agents, sandboxes, evaluations, and product architecture.

You understand how B2B buyers evaluate products that need explanation, and can turn a messy customer conversation into a useful market insight.

You have strong product and editorial judgment. You recognize vague copy, unnecessary cleverness, and campaigns without a real customer insight.

You’re comfortable setting priorities and operating as a one-person growth team for the first six months.

You want broad ownership across narrative, distribution, and pipeline, and enjoy working in person with a small team in San Francisco.

What We Offer

Base salary:

$180–300K.

Equity:

Founding-caliber equity.

Location:

In-person, San Francisco (5 days / week)