Go-to-Market Lead (Europe)

About Coinflow

Coinflow is the next-generation payment service provider revolutionizing global financial infrastructure with stablecoins, AI-driven fraud prevention, and instant settlement. Coinflow enables businesses to grow faster with instant settlement, fraud & chargeback indemnity, global pay-ins, multi-currency FX, and unified payouts. Founded in 2023, the company serves marketplaces, fintechs, remittance providers, gaming platforms, and ecommerce merchants worldwide.

Since our seed round in 2024, we’ve achieved 23x revenue growth and scaled to multi-billion-dollar annual transaction volume. In response to this growth, Coinflow announced a $25M Series A in October 2025—led by Pantera Capital, CMT Digital, Coinbase Ventures, Jump Crypto, and Reciprocal Ventures—accelerating our mission to power the world’s fastest-moving businesses with innovative, reliable global payments.

Coinflow is proudly headquartered in Chicago, IL. Learn more at coinflow.cash.

Role Overview:

As Coinflow scales, we're focused on growing a stronger presence in the EU region. We need someone to build out the GTM motion: net-new merchant pipeline, high-leverage partnerships that drive referral flow, and the operational backbone to turn opportunities into live, compliant revenue. This is a 0-to-1 role — you'll be defining the playbook for our GTM channels in Europe, not executing against one that already exists.

Plainly:

you own the EU GTM motion end to end — direct sales to net-new merchants, partnerships that generate referral pipeline, and everything in between from first prospect conversation to go-live.

Key Responsibilities:

• GTM Strategy: Define and drive Coinflow's EU go-to-market strategy — using data to identify priority markets, verticals, and sequencing for expansions.
• Direct Revenue Generation: Build and run a pipeline of target merchants across Coinflow’s target verticals. Own the full sales cycle — prospecting, relationship-building, deal structuring, negotiation, and close.
• Partnership Channels: Stand up partner-enabled sales channels that multiply the EU pipeline — identifying and signing the right regional partners, then running a joint motion from co-prospecting through deal close.
• Market Intelligence: Stay ahead of industry trends and competitor movement across all three sectors, and translate that intelligence into new sales angles and partnership opportunities — not just a report-out.
• Process & Team Building: Build the scalable processes (pipeline management, partner ops, reporting) the region needs as it grows — and build the team to run them. You'll start as the operator; you'll hire the team that scales it.
• Operational & Compliance Coordination: Build the operational capacity to support the EU motion, and work directly with Coinflow's regulatory/compliance team to translate field insights and licensing requirements into deals that can actually go live — not just deals that close on paper.
• Required Qualifications: 5+ years in GTM, sales, or partnerships within fintech, payments, or crypto
• Track record of building a market or region from scratch; you've defined the playbook, not just followed one
• Comfort owning a full sales cycle solo, from sourcing to close, without a large supporting team
• Experience structuring and closing partnership deals, not just direct merchant sales
• Strong cross-functional instincts — you'll work closely with compliance/legal and need to translate regulatory constraints into commercial strategy, not treat them as a blocker
• Data-driven approach to market prioritization; comfortable building your own pipeline reporting before formal infrastructure exists
• Based in or able to work extensively across European time zones

Preferred Qualifications:

• Direct exposure to EU regulatory or licensing environments (e.g. CASP, EMI, PSD2)
• Existing network of merchant or partner relationships across fintech, banking, or crypto ecosystems in Europe
• Experience building or scaling a sales team, not just carrying an individual quota

What We Offer:

• Competitive compensation including base salary, performance bonus, and equity
• The opportunity to build a region from the ground up, with a direct line to leadership and real influence over which markets and verticals Coinflow prioritizes in Europe
• Collaborative and innovative work environment with world-class investors
• Equity at a fast-growing, venture-backed startup

Join the team rewriting how money moves worldwide—and become a driving force in the $194 trillion cross-border payments market.