General Manager – Northern Virginia

JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience.

The General Manager is responsible for the overall success of the studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This is a hands-on leadership role that combines business management with active instruction and community engagement.

General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6-8 eight classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week.

Key Responsibilities: Leadership & Team Development

• Lead, coach, and develop instructors and Studio Leads.
• Recruit and onboard new team members as needed.
• Provide consistent feedback and conduct regular performance conversations.
• Foster an engaging and accountable team culture.
• Identify and develop future leaders through coaching, mentorship, and succession planning.
• Studio Operations & Member Experience
• Own daily studio operations.
• Ensure exceptional hospitality and client experience.
• Manage class & staffing schedules.
• Oversee day-to-day facility operations, ensuring the studio remains clean, safe, stocked, well-maintained, and consistently aligned with brand standards.
• Resolve client  concerns promptly.
• Continuously evaluate and improve operational processes to increase efficiency and consistency.
• Sales & Business Performance
• Own studio performance across memberships, utilization, retention, payroll, revenue, and expenses.
• Analyze KPIs and implement action plans.
• Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue.
• Coach team members on consultative selling, membership upgrades, renewals, and client retention.
• Community Engagement
• Build relationships within the local community.
• Develop ongoing community partnerships that drive awareness, referrals, member engagement, and long-term growth.
• Support social media and community partnerships.
• Represent JETSET as a brand ambassador.
• Financial & Business Partnership
• Monitor financial performance.
• Provide regular business updates to ownership.
• Recommend operational improvements.
• Ensure accountability for profitability, payroll management, expense control, and overall studio performance.
• SUCCESS IN THIS ROLE: You’ll be successful in this role if you: Are energized by growing memberships and creating an experience that keeps clients engaged and coming back.
• Enjoy coaching, motivating, and developing a high-performing team.
• Take genuine pride in delivering exceptional hospitality and creating a welcoming client experience.
• Are results-driven and comfortable taking ownership of financial and operational performance.
• Value consistency, efficiency, and attention to detail in maintaining a polished, brand-aligned studio.
• GROWTH OPPORTUNITIES: As JETSET continues to expand, General Managers may have opportunities to mentor new leaders, support new studio openings, oversee multiple studios, and advance into multi-unit leadership roles.
• WHAT WE'RE LOOKING FOR: 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
• Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context
• Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written
• Strong sales instincts with experience driving revenue targets and coaching others to do the same
• Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics
• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail
• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued
• Hands-on experience in a fitness instruction or coaching capacity is strongly preferred
• Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.
• REQUIREMENTS: Ability to commit to travel for a 5-day instructor training at one of our Regional Training & Support Centers
• Ability to stand and move throughout the studio for extended periods.
• Ability to lift up to 30 pounds.
• Flexible availability, including the ability to work mornings, evenings, weekends, and holidays as business needs require.