Sales Development Representative (SDR) - Cold Calling (B2B SaaS)

About the Role

We're looking for a driven Sales Development Representative (SDR) to join a growing B2B SaaS company that helps restaurant businesses improve profitability and streamline operations.

In this role, you'll engage restaurant owners and decision-makers through outbound cold calling, identify business challenges, qualify opportunities, and schedule product demonstrations for the sales team.

This is a high-volume outbound sales role, ideal for someone who enjoys prospecting, building relationships, and creating opportunities through meaningful conversations.

What You'll Do

• Outbound Prospecting
• Conduct a high volume of outbound cold calls to restaurant owners and operators.
• Introduce the company's software solution in a clear and engaging way.
• Capture prospects' attention and generate interest quickly.
• Follow structured sales scripts while keeping conversations natural.
• Adapt your approach based on each prospect's needs and business.
• Lead Qualification
• Identify whether prospects match the ideal customer profile.
• Understand how they currently manage operations, inventory, labor, food costs, and profitability.
• Discover operational pain points and business challenges.
• Assess buying potential and determine if a product demonstration is appropriate.
• Focus on booking qualified meetings rather than maximizing appointment volume.
• Discovery & Relationship Building
• Conduct initial discovery conversations around topics such as: Food cost management
• Labor costs
• Inventory control
• Purchasing processes
• Recipe costing
• Profitability tracking
• Operational efficiency
• Multi-location management
• Restaurant performance visibility
• Appointment Setting
• Schedule qualified product demonstrations.
• Confirm meeting details and contact information.
• Ensure prospects understand the value of the demo.
• Record detailed discovery notes for the sales team.
• Coordinate confirmations, reminders, follow-ups, and rescheduling when needed.
• CRM & Pipeline Management
• Maintain accurate CRM records.
• Document calls, objections, qualification details, and next steps.
• Keep prospect information updated.
• Manage follow-up activities consistently.
• Performance & Continuous Improvement
• Meet outbound activity and appointment targets.
• Participate in coaching sessions and call reviews.
• Track common objections and provide feedback to improve messaging.
• Continuously improve sales performance through feedback and training.

What We're Looking For

• Required
• Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role.
• Proven experience making outbound cold calls.
• Experience speaking with business owners or senior decision-makers.
• Excellent communication and active listening skills.
• Strong objection handling and persuasion abilities.
• Ability to identify business needs through discovery questions.
• Experience using CRM platforms.
• Highly organized with excellent follow-up skills.
• Comfortable working independently in a remote environment.
• Strong spoken English with clear pronunciation.
• Reliable internet connection and a professional home office setup.
• Nice to Have
• Experience selling SaaS or subscription-based software.
• Experience selling into restaurants, hospitality, or SMBs.
• Familiarity with restaurant operations or profitability management.
• Experience working with North American customers.
• Experience using dialers, CRM systems, and appointment scheduling tools.
• Track record of consistently achieving outbound sales targets.
• Success in This Role
• You'll thrive in this position if you are: Confident and resilient.
• Comfortable making a high volume of outbound calls.
• Curious and consultative.
• Skilled at building rapport quickly.
• Results-oriented and accountable.
• Coachable and eager to improve.
• Organized and detail-oriented.
• Focused on quality conversations rather than simply booking meetings.
• Work Arrangement
• Remote position
• Full-time
• Working hours aligned with North American business hours
• Ongoing coaching and professional development
• Performance-driven environment with clear goals and metrics

What You'll Be Measured On

• Outbound calls completed
• Conversations with decision-makers
• Qualified opportunities generated
• Product demonstrations booked
• Demo attendance rate
• CRM accuracy and quality of notes
• Follow-up completion
• Overall contribution to the sales pipeline