Senior Account Director (SAD), Tech PR

Overview

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.

We are seeking a seasoned agency professional to join our team as a Senior Account Director. In this role, you will act as a vital strategic lead, driving high-impact storytelling, counseling senior client executives, managing account profitability, and mentoring the next generation of PR talent. Whether executing deep enterprise tech campaigns or shaping agency-wide innovation, you are a bold, people-first leader who balances creative vision with disciplined commercial execution.

What You’ll Do

• Client Strategy & Counsel: Serve as a trusted lead across high-profile accounts, providing high-level strategic direction to senior client executives. Develop long-term PR plans aligned with client business objectives and confidently navigate difficult conversations or productive client pushback when necessary.
• Crisis & Narrative Excellence: Act as a trusted source during client crises by conducting risk assessments and drafting proactive communications. Interview executives to build robust thought leadership platforms and translate complex technical innovations into media-friendly narratives.
• Portfolio Management & Business Operations: Take accountability for account health, revenue forecasting, and resource allocation to optimize team utilization and minimize over/under-service. Oversee client contracts, KPIs, and monthly/annual scopes of work.
• Media & Integrated Strategy: Build sophisticated, long-term media and engagement strategies spanning media, analyst, and social landscapes. Maintain absolute editorial quality control across the portfolio and leverage a strong network of established relationships across Tier-1 national business and trade media.
• Organic Growth: Proactively identify expansion opportunities within your current roster to drive organic business development and maintain high client retention rates.
• Team Leadership & Talent Development: Directly manage, coach, and inspire team members, establishing clear professional goals and delivering targeted training to upskill junior and mid-level practitioners.
• Innovation & Agency Leadership: Lead teams in adopting emerging PR technologies and alternative communication channels, while expanding leadership footprints into global PR management.

Requirements

What You’ll Have:

Senior AD experience: You're a Senior Account Director now, or you've been an Account Director long enough to run accounts without a safety net. You have 10 to 12+ years of agency communications experience.

Account ownership: You run an account on your own, start to finish. You own the client relationship, the strategy and the process. You turn loose direction into a real plan and lead it without waiting to be told.

Agency business sense: You've scoped programs and managed a P&L. You know how budgets, resourcing and team utilization shape the work.

Team-level project management: You know everything the team has in motion and how the pieces fit together. You keep every part moving, even on days you're not touching it yourself.

Technical fluency and storytelling: You dig in until you understand the client's industry and technology. You can take something complicated, make it simple and connect it to what's happening in the world.

People leadership: You develop your team, have the hard conversations, and work with HR on performance issues, including PIPs when they're needed.

Location: You're based in the San Francisco Bay Area.

Nice to have: Existing media relationships.

What We Offer

• Robust benefits program
• Unlimited vacation with PTO minimums
• Unlimited sick leave
• 401k with company match
• Monthly mental health stipend, 2 ‘NOPE’ days/year, and quarterly wellness challenges
• Profit-sharing program
• Workplace flexibility
• Professional learning and development
• 6-month paid parental leave
• Transit benefits
• Paid volunteer and professional development days

Where We Work

Remote (Bay Area-Based): We are accepting applications for this role as a primarily remote position for candidates residing within the San Francisco Bay Area. While you will enjoy the day-to-day flexibility of working from home, we value human connection and offer regular opportunities to collaborate, brainstorm, and connect with the team in person at local co-working spaces. As our regional footprint and team dynamics evolve, this operational model may adapt to include more structured collaborative opportunities or hybrid parameters.