Digital Marketing Specialist

• Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
• Position Type: Full-Time, Remote
• Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

• Run and scale Google Ads campaigns
• Manage social media engagement and content execution
• Improve SEO and organic visibility
• Continuously test, analyze, and optimize performance
• If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

Manage campaigns across:

Search

Display

Remarketing

Conduct keyword research and structure campaigns for performance

Write and test high-converting ad copy

Optimize key metrics:

CPC

CTR

Conversions

ROAS

• Manage budgets, bidding strategies, and targeting
• Identify and implement performance improvements
• 2. Social Media Execution & Engagement

Manage engagement across:

Instagram

Facebook

LinkedIn

Respond to comments, DMs, and audience interactions

Support:

• Content scheduling
• Caption writing
• Post optimization
• Monitor engagement metrics and audience growth
• 3. SEO & Organic Growth

Conduct keyword research using tools like:

SEMrush

Optimize:

Metadata

Content

Internal linking

Support technical SEO improvements

Track:

• Keyword rankings
• Organic traffic
• Identify content gaps and growth opportunities
• 4. Reporting & Performance Tracking

Track performance across:

Paid campaigns

Social channels

Organic traffic

Analyze data using:

Google Analytics 4

Prepare reports with:

Insights

Recommendations

Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

• You are execution-focused — you actually run campaigns
• You make decisions based on data, not assumptions
• You’re comfortable managing multiple campaigns simultaneously
• You continuously test, iterate, and improve performance

You balance:

Performance metrics

Creative execution

Requirements (Must-Have)

• Experience
• 3+ years of hands-on experience managing: Google Ads campaigns
• 3+ years managing social media platforms
• Proven SEO experience using: SEMrush, Ahrefs, or similar tools
• Core Skills
• Strong understanding of: CPC
• CTR
• Conversions
• ROAS
• Experience with: Google Analytics 4
• Strong written communication and copywriting skills
• Ability to work independently in a remote environment
• Nice to Have
• Experience managing multiple client accounts
• Background in: E-commerce
• SaaS
• B2B Marketing
• Experience with: A/B testing frameworks
• Conversion rate optimization
• Familiarity with content marketing workflows
• Tools & Platforms
• Google Ads
• Google Analytics 4
• SEMrush / Ahrefs
• Social media platforms (Instagram, Facebook, LinkedIn)
• Reporting & analytics tools

What a Typical Day Looks Like

• Review campaign performance and key metrics
• Optimize Google Ads campaigns and creatives
• Respond to social media engagement and interactions
• Update SEO content and keyword strategies
• Analyze data and identify optimization opportunities
• Prepare reports and recommendations

In short:

You continuously improve traffic, engagement, and conversions across paid and organic channels.

• Key Metrics for Success (KPIs)
• Improved Google Ads performance (CPC, CTR, ROAS)
• Growth in social media engagement and audience activity
• Increased organic traffic and keyword rankings
• Accuracy and clarity of reporting
• Consistent campaign optimization and improvement
• Why This Role Stands Out
• True multi-channel ownership (paid + social + SEO)
• Execution-focused role with measurable impact
• Opportunity to work across multiple growth channels
• Performance-driven environment with clear accountability

Growth opportunities into:

Performance Marketing Manager

Growth Lead

• Interview Process
• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you:

• Enjoy running campaigns and improving performance
• Think in terms of metrics and optimization
• Like working across paid, social, and SEO channels
• Want a role with real impact on growth

This is a strong opportunity to step into a high-impact digital marketing role.