Sales Director, Toys

Thank you for considering the Sales Director, Toys role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids.

Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

This is a full time role in our New York office.

The Role

As the Sales Director, Toys within Brand Partnerships, you will own and grow Moonbug’s advertising revenue across the toy industry. You’ll leverage senior client-direct relationships to drive new business, expand existing partnerships, and close high-value, multi-platform deals.

You will lead the sales strategy for the category, shaping how we position Moonbug’s IP, platforms, and global audience to toy marketers while personally driving conversations from pitch through close. This role is great for a seller who thrives on owning a category, building pipeline, and delivering results.

Responsibilities:

• Deliver and exceed sales revenue targets within the Toy category, owning category performance end to end.
• Serve as the Toy Category Lead, responsible for shaping the go-to-market narrative and positioning Moonbug as a must-buy partner for toy manufacturers and brands.
• Build, manage, and grow a strategic account list focused primarily on senior client-direct relationships within the Toy industry, with agency relationships serving as secondary support where applicable.
• Leverage existing C-level and senior marketing relationships within toy companies to unlock new revenue opportunities and deepen strategic partnerships.
• Develop and execute a category-specific sales strategy that identifies short- and long-term growth opportunities and builds a sustainable pipeline.
• Craft compelling category narratives and strategic frameworks that translate Moonbug’s IP, audience scale, and platform capabilities into meaningful solutions for Toy partners.
• Lead high-level client conversations, from initial outreach through deal structuring and long-term partnership development.
• Collaborate cross-functionally with client success, media and ad ops, data, creative, social, marketing, and finance to ensure programs are positioned and executed for success.
• Act as the internal voice of the Toy category, educating cross-functional teams on industry trends, competitive dynamics, retail cycles, and partner priorities.
• Stay deeply informed on Toy industry trends, retail calendars, licensing cycles, and emerging opportunities.
• Other duties as assigned.

Requirements

• 7+ years in digital advertising, media sales, or strategic partnerships, with significant experience owning or leading the Toy category.
• Demonstrated senior-level relationships within Toy companies, with a proven track record of driving revenue through direct client engagement.
• Experience building category strategy, shaping go-to-market narratives, and positioning media or content platforms within a specific vertical.
• Deep understanding of the digital media landscape, including video publishers, YouTube ecosystems, branded content, retail media, and measurement.
• Ability to operate as both a strategic category leader and a hands-on seller.
• Strong executive presence with the ability to influence senior stakeholders and navigate complex organizations.
• Proven success structuring and closing high-value, multi-platform partnerships.
• Highly strategic, resourceful, and comfortable building where playbooks may not yet exist.
• Exceptional communication, leadership, and time management skills.