Digital Marketing Manager

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and architects the full marketing funnel to drive engagement, conversion, and retention across key audience segments.

This role is responsible for planning and managing digital advertising across paid channels, overseeing end-to-end campaign execution, and leveraging audience and campaign insights to inform strategy and identify growth opportunities. Working closely with the broader marketing team, the Digital Marketing Manager translates Bethel Music's brand voice into messaging across streams, subscribers, ticket sales, and e-commerce.

This dynamic role requires strong analytical and creative instincts, hands-on campaign fluency, and a commitment to the mission and values of Bethel Music.

Responsibilities

• Develop and execute strategies to grow Bethel Music's fan base across owned and paid channels.
• Identify and test new acquisition opportunities, audiences, and platforms.
• Build and execute data-led communication strategies across email and SMS to drive engagement, conversion, and retention across key audience segments.
• Oversee end-to-end delivery of CRM campaigns, ensuring high quality, on-time execution, and consistency across touchpoints.
• Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows.
• Write and/or oversee email copy and wireframes.
• Manage list health, segmentation, deliverability, and compliance.
• Design, build, and optimize the end-to-end marketing funnel across streaming, subscribers, ticket sales, and e-commerce.
• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and emerging platforms.
• Manage budgets, creative testing, and audience targeting to hit efficiency and growth goals.
• Drive data-led decision making to inform strategy, identify growth opportunities, and improve performance.

Requirements

• 3+ years in digital/performance marketing, with hands-on experience running paid social and search campaigns.
• Proven track record growing an audience and managing CRM and marketing funnels.
• Strong command of email and SMS platforms (e.g., Klaviyo, Mailchimp, Rivet, Laylo), including automation and segmentation.
• A test-and-learn mindset toward emerging AI tools, with curiosity about applying them across CRM, advertising, and content workflows. (e.g., ChatGPT, Claude, Gemini)
• Fluency with analytics tools (Google Analytics, Meta Ads Manager, platform-native dashboards).
• Excellent copywriting instincts and an eye for brand-aligned creative.
• Experience in music, media, ministry, or a faith-based organization preferred.
• Familiarity with Bethel Music's mission and values is preferred.
• Self-starter.
• Team player.
• Flexible.
• Detail-oriented.
• Problem solver.