Director of Golf Club Fitting & Sales

• Director of Golf Club Fitting & Sales
• Urban Golf Performance (UGP)
• Irvine, CA (In-Person | Travel Required)

About Urban Golf Performance

Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world.

We combine coaching, fitness, recovery, and club fitting under one roof to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful.

This is not a maintenance role — this is a build and scale role.

The Opportunity

We are looking for a Director of Golf Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division.

This person will be responsible for:

Building a world-class fitting and sales system

Driving

• $750K–$1M+ in club revenue per location
• Training and developing our team to confidently sell premium equipment
• Creating structure, consistency, and accountability across all locations

You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.

• Core Responsibilities
• 1. Build & Scale the Club Fitting Business
• Develop and implement a clear, repeatable fitting system across all locations
• Drive club sales performance across all departments (coaching, fitting, etc.)

Establish best practices for:

• Fitting flow and experience
• Product recommendations
• Pricing and packaging strategy
• Ensure every location is positioned to hit
• $750K–$1M+ in club revenue annually
• 2. Sales System & Training
• Build a club sales playbook that integrates into the UGP client journey

Train coaches and fitters on:

• How to present equipment confidently
• How to connect performance to product
• How to close club sales naturally within sessions
• Eventually expand into broader sales training across departments
• 3. Team Leadership & Hiring
• Recruit, hire, and develop dedicated club fitters at each location
• Oversee performance and accountability of all fitters
• Elevate the sales capability of every coach on staff
• Set clear expectations, KPIs, and performance standards
• 4. Demo Matrix & Equipment Management
• Own and maintain demo matrices across all locations

Ensure setups are:

Simple

Organized

• Easy for coaches to use
• Continuously optimize equipment offerings based on performance and demand
• 5. Build Shop Collaboration

Work directly with the build shop to ensure:

• Efficient turnaround times
• High-quality builds
• Clear communication between fitting and build teams
• Provide feedback and direction on systems and processes
• Maintain authority to improve or restructure operations if needed
• 6. Vendor & Manufacturer Relationships
• Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)
• Ensure UGP is positioned as a premium partner within the industry
• Align product availability with business needs
• KPIs & Success Metrics

This role is highly performance-driven. Success will be measured by:

Club Revenue per Location:

$750K–$1M+

Attach Rate:

• % of clients purchasing clubs after assessments
• Revenue per Assessment
• Fitting Close Rate

Gross Margin:

25–40%

Build Turnaround Time

System Adoption Across Locations

What We’re Looking For

• Experience
• Proven experience in club fitting, golf equipment, or related industry
• Strong background in sales and revenue generation
• Experience building and scaling systems (not just maintaining them)
• Experience managing and developing a team
• Profile
• Combination of: Golf industry knowledge
• High-level sales leadership
• Systems thinker who can turn chaos into structure
• Strong communicator who can train and influence others
• Competitive, driven, and comfortable being held accountable to numbers
• Non-Negotiables
• Has built or significantly improved a system before
• Has managed people and driven performance
• Comfortable operating in a fast-paced, high-growth environment
• In-person presence required (no fully remote candidates)

Base Salary:

$100,000 – $200,000

Performance-Based Incentives:

• TBD (tied to revenue, KPIs, and growth)
• Long-term upside for the right candidate as the business scales
• Work Environment
• Primarily based out of our corporate office (Irvine)

Regular travel to:

• UGP University (El Segundo)
• Other UGP locations
• Out-of-state locations annually
• Hands-on, in-person leadership role
• Why This Role Matters

This is one of the most important hires in the company.

Club fitting and equipment is a massive opportunity for UGP — but only if it’s done at a world-class level with structure, consistency, and strong leadership.

If you’re looking to:

• Build something from the ground up
• Have real ownership and impact
• Be part of scaling a premium brand

This is that opportunity.

• $100,000 - $200,000
• Director of Club Fitting
• $100,000 — $200,000 USD