Senior Manager of Product Marketing, Billing & Insurance

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients.

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of mental health tech.

The Role

We are looking for an experienced Senior Manager, Product Marketing to drive strategic conmmercialization efforts at SimplePractice. In this highly visible and highly influential position, you will lead several impactful initiatives contributing to both short term and long term company goals.

This position will be centered around driving conviction in new billing and insurance product and service opportunities for SimplePractice, driving foundational learning efforts that build confidence in the opportunity we are pursuing, who we are solving for, what we should offer and how we should bring it to market.

After producing your data-backed recommendation and gaining cross-functional alignment, you’ll drive the effort through launch and post-launch, serving as a strategic partner to marketing channels to execute the campaign and meet critical business metrics that produce in-fiscal year business growth.

You will work closely with the product and channel marketing teams as well as consumer insights, finance, analytics, and customer success.  This is an exciting chance to join a critical team within the organization with direct impact to the highest business priorities.

Responsibilities

• Drive conviction behind new billing and insurance products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research.
• Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies. Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment.
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to drive conviction in and optimization of initiatives.
• Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals.
• Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams.
• Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer.
• Accountable for setting KPIs and driving business outcomes for major product launches.
• Build strong relationships with internal cross-functional partners including Product Marketing, Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners.
• Desired skills and experience
• BA/BS required, MBA preferred
• 5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth.
• Direct experience in healthcare billing and insurance experience is highly preferred.
• Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives.
• Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways.
• Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth.
• Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across product, market research, marketing, design, analytics and finance to meet learning and business objectives.
• Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts across all levels and functions of the organization.
• Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services.
• Excellent project management skills and ability to manage and prioritize multiple projects simultaneously to deliver strong, predictable results.
• Ability to ‘manage up’ to direct manager and leadership, clearly communicating project progress and blockers when help is needed.