Paid Social Senior Lead

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.

Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With The Social team at PMG is a passionate and collaborative group of strategists, planners, and media experts who thrive in the dynamic and ever-changing world of paid social advertising. Our team plays a vital role in connecting clients’ brands with their audiences through innovative, data-driven campaigns that inspire and deliver results.

As part of our team, you’ll work closely with PMG’s media, strategy, creative, and technology groups to craft full-funnel marketing strategies that are as creative as they are impactful. We take pride in our ability to deliver exceptional outcomes for our clients through a culture of constant learning, curiosity, and a commitment to excellence.

We are driven by collaboration and united by a shared mission: to empower brands to stay ahead in the fast-paced social landscape. Whether you’re brainstorming new ideas, solving complex challenges, or leading transformative initiatives, you’ll find a supportive and inspiring environment where your contributions make a difference.

What You Will Do

• Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms.
• Shape creative and messaging strategies that align with platform best practices while meeting client objectives in innovative and engaging ways.
• Develop advanced campaign structures and targeting approaches that maximize client goals, driving measurable business results.
• Evaluate performance data across channels, providing actionable recommendations to optimize revenue and return on investment for clients.
• Integrate PMG’s proprietary technology, Alli, into daily workflows, driving adoption and contributing product insights to enhance its effectiveness company-wide.
• Design and implement technical solutions tailored to client needs, addressing unique challenges with custom strategies that deliver impactful outcomes.
• Build and maintain strong relationships with platform representatives, serving as a point of contact for innovation initiatives, testing frameworks, and measurement planning.
• Collaborate with influencer teams to create cohesive paid social and influencer strategies that amplify client campaigns and audience reach.

What You Will Bring

• 7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Advanced expertise in paid social and content marketing, enabling the development and execution of innovative, results-driven campaigns.
• Intermediate knowledge of marketing metrics and marketing planning and analysis to support data-informed strategies and recommendations.
• Proficiency in managing campaigns across major social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to maximize client results.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical mindset, paired with a proactive approach to uncovering insights, refining strategies, and driving optimizations.
• Excellent collaboration and communication skills, ensuring alignment across internal teams, clients, and platform representatives.
• Proven ability to mentor and guide team members, fostering growth and creating a culture of innovation and excellence.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards:

Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development:

Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off:

Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave:

Receive paid parental leave during life’s important family moments.

Retirement Benefits:

Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support:

Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare:

Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance:

Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account:

Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits:

Access support for your commute where available.

Volunteering Opportunities:

Receive eight paid hours each year to give back to your community.

AI Tools and Training:

Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.