Product Marketing Manager

Product Marketing Manager

The role

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.

This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.

The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.

What you’ll do

• Positioning and messaging
• Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
• Build the category narrative for our move upmarket so enterprise buyers can answer questions about multi-site governance, audit readiness, and migration at scale.
• Launches and go-to-market
• Own product launch strategy and execution end to end: the brief, the narrative, the sequencing, the channels, and the post-launch read on whether any of it worked. Turn the roadmap into external stories.
• Maintain the customer-facing changelog and the plain-language product source of truth that everything else (campaign copy, customer-facing decks, website, release comms) draws from.
• Sales enablement
• Build the assets that move deals: one-pagers, pitch decks, demo scripts, solution briefs, competitive battlecards, talk tracks, and proof points.
• Collaborate and align with Sales and Product through internal launch training that makes sure what Sales says matches what Marketing publishes.
• Competitive intelligence
• Own the competitive picture in ABA software and turn it into something our team can use. Our competitors range from entrenched all-in-one incumbents to point solutions for data collection and billing, and displacement conversations are a large share of how we win.
• Anticipate where competitors are heading, not just where they are. Sharpen our differentiation accordingly, including the honest version: where we're genuinely better, and where we need to acknowledge a gap and reframe.
• Customer and market insight
• Own the working ICP and persona documentation that Sales prospects against and Marketing targets against, and keep it current (and usable) as the market moves.
• Collaborate with RevOps to run win/loss analysis and feed the patterns back into messaging, campaign strategy, and the roadmap. Identify which customers are seeing outsized results and worth building a story around.

What we’re looking for

• 3–5+ years in product marketing at a B2B SaaS/technology company, with launches you can walk us through: what you positioned, how you enabled the field, and what actually changed as a result.
• Strong writing. Much of this job is turning something complicated into a sentence a busy clinic owner understands on the first read.
• Proven experience working with AI tools to improve processes.
• Comfort owning ambiguity and sequencing your own work, as you’ll be the first person doing this job.
• Genuine interest in a domain with real regulatory and clinical weight (payer requirements, authorization utilization, documentation compliance, etc.)
• The instinct to talk to customers directly and often, rather than positioning from a spreadsheet.
• Bonus points
• Experience in healthcare, behavioral health, ABA or autism services, EdTech, or another regulated, clinically-driven market.
• You're a BCBA, RBT, or have worked in or adjacent to ABA service delivery.
• Experience working directly with Product and Engineering teams.
• Experience marketing to both SMB and enterprise buyers within the same product, and the judgment to know those are not the same motion.
• Competitive or displacement-heavy market experience.