YCBA Marketing Manager

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Overview

Reporting to the Chief Communications Officer, the Marketing Manager is responsible for developing and executing the Yale Center for British Art’s marketing, digital marketing, and advertising strategy to advance its institutional mission and grow its audiences.

The Marketing Manager will serve as the social media lead for the YCBA, producing high-quality social media posts and campaigns to drive engagement and educate the public about the YCBA's programs and offerings. The position will build out a social calendar and surface asks for imaging and video; expand YCBA social to YouTube and LinkedIn; work with a student intern to execute social media posts on Instagram, Facebook, YouTube, LinkedIn, and TikTok; engage in community monitoring of social media channels; and lead digital advertising

efforts.

The position also will work with external and internal Yale partners to coordinate YCBA local, regional, and national advertising; work with Communications Coordinator to track annual advertising schedule, securing approvals, and oversee execution, in conjunction with YCBA Head of Design; and manage other projects as needed to successfully promote YCBA exhibitions, programs, events, and offerings.

The position will oversee select website projects, managing outside consultants when necessary; oversee the use of tracking pixels and G4 reports to guide website decision-making, and produce monthly web reports; and manage digital integration projects and assess needs.

The position will execute media communications, including the composition of press releases and compiling assets for electronic press kits (press release, images, key works, etc.). The position will also distribute press materials and track media mentions and coordinate distribution through social media and e-news. Additional duties may also include writing website stories, social media copy, and associated institutional text.

The position will serve as the YCBA lead for event photography, managing all internal requests, determining needs, and hiring and coordinating the use of freelance photographers as needed.

Required Skills and Abilities

1.Superb organization and project management skills and ability to work across multiple platforms and handle multiple projects at once.

2.Strong writing and editing skills, with knowledge of Chicago of Manual style preferred.

3.Demonstrated success in developing and managing multiple projects and deadlines from conception to completion with exceptional attention to detail. Excellent judgment in time sensitive situations.

4.Demonstrated ability with press relations, including local, national (international preferred), print, online, and broadcast media campaigns. Demonstrated skills in organizing and managing media events and multimedia projects, as well as analyzing website and social media metrics.

5.Demonstrated success in producing content for a website. Experience with Drupal or similar content management system. Demonstrated ability to manage teams and collaborate effectively with a diverse group to achieve a common goal.

Preferred Skills and Abilities

1.Proficient in MS Word, Excel, PowerPoint; and Adobe lnDesign, Acrobat, and Photoshop. Demonstrated ability with email marketing systems.

Preferred Education and Experience

5 years of successful communications/marketing leadership responsibility in a cultural institution. Experience with social media and with content management systems. Demonstrated ability w/ paid advertising and digital marketing. Experience working in a museum, university, or nonprofit org. Experience with Drupal, Bedework , and HTML editing.

Principal Responsibilities

1. Provides managerial assistance in the daily production of multi-media teaching materials for one or more units, departments, or schools within the University. 2. Assists in the management and implementation of the department’s guidelines regarding communications strategies and tactics and advises the department on appropriate communications techniques. 3. Participates in the assessment of conceptual designs and illustrative techniques for communications projects. 4.

Assists in identifying, analyzing and developing approach to communications services that successfully meets the communications goals and objectives of the assigned unit, department, and/or school. 5. Provides assistance on a variety of communications projects, develops communications materials, and assists with the evaluation of materials. 6. Works with the department in creating, producing, and dissemination of information and responds to department concerns regarding communications strategies and tactic. 7.

Makes recommendations regarding staff development and staffing levels. 8. Assists in supervising a staff of exempt and nonexempt employees assigned to the communications department. 9. May perform other duties as assigned.

Required Education and Experience

Bachelor's Degree. A minimum of two years of related professional experience, or an equivalent combination of education and experience.

Job Posting Date

11/04/2026

Job Category

Manager

Bargaining Unit

NON