Commercial Account Executive, New Business

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

Learn more at www.heygen.com

.  Visit our Mission and Culture doc here.

The Role

We are hiring Commercial Account Executives to help accelerate adoption of HeyGen across fast-growing companies.

This is a full-cycle closing role with a heavy emphasis on self-sourced pipeline. You will identify high-potential accounts, run creative outbound campaigns, qualify opportunities, lead discovery, demo the product, manage deal cycles, and close new business.

This is not a traditional enterprise AE role with long procurement cycles and large account teams. We are looking for closers who are comfortable moving fast, testing new outbound ideas, creating urgency, and winning customers through persistence, creativity, and strong business discovery.

You will sell both the HeyGen web app and HeyGen API, helping customers understand how AI video can transform marketing, sales enablement, customer education, training, localization, product onboarding, and developer-powered video workflows.

What You’ll Do

• Build your own pipeline
• You will run high-volume, high-quality outbound into target accounts. This includes cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaign ideas.  You should be excited by the idea of finding your own opportunities, not waiting for perfect inbound leads.
• Own the full sales cycle -
• You will manage opportunities from first touch to close. That includes prospecting, qualification, discovery, product demos, business-case development, negotiation, legal/procurement coordination when needed, and handoff to Customer Success.
• Sell business outcomes, not just AI features -
• You will help customers understand how HeyGen can reduce video production costs, speed up content creation, improve localization, personalize customer communication, and unlock new video workflows that were not possible before.
• Sell across web app and API use cases-
• Some customers will want to use HeyGen directly through the web app. Others may want to integrate HeyGen into their own product, platform, workflow, or internal system using APIs. You do not need to be an engineer, but you should be technically curious and comfortable explaining technical concepts in simple business language.
• Move fast and create urgency -
• You will run fast commercial sales cycles, keep deals moving, and know how to create momentum with busy buyers. You should be comfortable asking direct questions, uncovering pain, tying pain to business impact, and driving next steps.
• Partner with PLG, growth, product, and customer teams-
• You will work with product-led growth signals, self-serve users, product usage data, customer requests, and inbound interest to identify expansion and conversion opportunities.
• Maintain strong pipeline discipline -
• You will keep CRM data clean, forecast accurately, manage next steps, and understand the difference between real pipeline and hopeful pipeline.

What We’re Looking For

• Must-Haves
• 5 years of B2B SaaS sales experience, including at least 3 years in a closing role.
• A track record of meeting or exceeding quota in a commercial or high-velocity sales motion.
• Experience generating a meaningful portion of your own pipeline through outbound prospecting.
• Strong discovery skills and the ability to connect product capabilities to business pain.
• Comfort selling to marketing, sales, customer success, L&D, product, operations, founder, or technical stakeholders.
• A high-agency, builder mindset. You do not wait for perfect playbooks. You test, learn, and iterate.
• Strong written communication skills. Your outbound emails, follow-ups, and deal recaps should be clear, sharp, and persuasive.
• Curiosity about AI, video, creative workflows, and API-driven products.
• Nice-to-Haves
• Experience selling PLG, usage-based, API, developer platform, creative software, marketing technology, sales technology, or AI products.
• Experience selling into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams.
• Experience using video, personalization, or creative outbound to source opportunities.
• Experience working in an early-stage or high-growth startup environment.
• Who Will Thrive Here
• Gets energy from prospecting and hunting.
• Can write a sharp cold email without waiting for marketing to give you a template.
• Is comfortable making calls, sending videos, testing messaging, and following up persistently.
• Can take a new product category and figure out where buyers feel urgency.
• Does not need a fully built sales playbook to be productive.
• Can sell to both business users and technical evaluators.
• Is competitive, resourceful, and organized.
• Knows how to balance speed with thoughtful qualification.