Producer/Social Media Manager

Job Profile:

Outreach and Marketing Specialist 2

Job Family:

Outreach and Marketing

Time Type:

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Job Profile Summary: Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand.
• Job Description: Under the direction of the Director of Content, the Producer/Social Media Manager creates platform-native short-form video content for Arizona PBS social media channels and coordinates the station's master social media content calendar. The position produces, edits, and publishes vertical video derived from Arizona PBS programs, productions, events, and community stories; manages day-to-day coordination of social publishing across station accounts and departments; and leads community engagement for program and content accounts. The position works within the digital and social media strategy established by station leadership and in coordination with the Brand Engagement & Marketing team's scheduled brand production. The position may direct the work of student employees.
• Position Salary Range: $65,000 - 75,000 per year; DOE
• Essential Duties: Content creation and production
• Produces, shoots, edits, and publishes platform-native short-form vertical video for Arizona PBS social media channels, using smartphone-first and lightweight production workflows.
• Adapts material from Arizona PBS broadcast programs, productions, and events into platform-specific social content, working from assets delivered under the station's production capture standard.
• Produces live and event-based social media coverage for station programs, community events, and special initiatives.
• Directs and reviews the work of student employees supporting short-form content production.
• Monitors platform trends and formats; tests new approaches and reports results.
• Calendar coordination
• Builds and maintains the station's master social media content calendar, integrating national PBS and PBS Digital Studios content, local programming, community events, holidays, membership campaigns, and special initiatives.
• Manages intake, routing, and scheduling of social media requests across departments in accordance with station social media workflow procedures.
• Coordinates publishing cadence across station accounts to maintain consistency and avoid conflicts.
• Community engagement and performance
• Manages community response for program and content accounts, including comments and messages, consistent with Arizona PBS editorial standards.
• Covers short-turnaround and time-sensitive publishing needs.
• Reviews content performance using station analytics reporting and adjusts content approach accordingly.
• Desired Qualifications: Portfolio of self-produced short-form vertical video (shot, edited, and published by the candidate) demonstrating platform-native storytelling and audience results.
• Experience with mobile-first video capture and editing workflows and professional editing software (Adobe Premiere Pro, CapCut, or comparable).
• Experience managing a multi-account social media content calendar and coordinating publishing across teams.
• Experience with social media management, scheduling, and analytics tools, and project management platforms such as Monday.com.
• Experience in community management and public-facing engagement for a media, journalism, or mission-driven organization.
• Experience directing, mentoring, or reviewing the work of student employees, interns, or junior creators/staff.
• Knowledge of public media editorial standards, including the distinction between editorial and sponsored content.
• Experience producing live or event-based social coverage.
• Ability to communicate in Spanish.
• Working Environment: Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse, combined with regular field production work at locations throughout the Phoenix metropolitan area and occasional travel within Arizona.
• Field work may occur outdoors in varying weather conditions, including heat. Requires a valid driver's license and the ability to transport lightweight production equipment; frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Occasional evening and weekend work for events, productions, and live coverage.
• Hybrid-eligible consistent with department practice; on-site presence required for productions, team meetings, and events.
• Department Statement: A community service of Arizona State University and an affiliate of ASU Media Enterprise, Arizona PBS is one of the nation’s leading public media organizations, reaching viewers across five broadcast channels and an array of digital platforms.
• Driving Requirement: This position may require driving. Employee must possess a valid US Driver’s license of the appropriate class and required endorsements throughout employment.
• Location: Campus: Downtown Phoenix
• Funding: No Federal Funding
• Instructions to Apply: Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub .
• To be considered, your application must include all of the following attachments: Cover letter
• Resume or CV
• Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.
• Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.
• Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.
• Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.
• Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.
• ASU Statement: Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.
• ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.
• Notice of Availability of the ASU Annual Security and Fire Safety Report: In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf . You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.
• Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .
• ASU’s comprehensive benefits package is a key part of your total compensation. Visit the ASU   Compensation Estimator
• Employment Verification Statement: ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.
• Background Check Statement: ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
• Fingerprint Check Statement: This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.