Senior Extended Stay Brand Manager - Suburban Studios and MainStay Suites

JOB SUMMARY

The Senior Manager, Extended Stay Brand Management partners with the Director, Extended Stay Brand Management to develop and execute strategies and initiatives for Choice’s conversion extended stay brands, Suburban Studios and MainStay Suites. This individual contributor role helps optimize the brands’ operating models, owner and guest value propositions, and return on investment in alignment with corporate and divisional business objectives.

The role monitors brand performance and the competitive landscape and translates insights into short- and long-term strategic brand plans that drive results for Choice and its franchisees. The Senior Manager also contributes to the future vision for Suburban Studios and MainStay Suites and serves as a brand champion and subject matter resource for internal and external stakeholders.

RESPONSIBILITIES

• Brand Planning & Project Management
• Under the direction of the Director, Extended Stay Brands, this role leads work streams and priorities that drive growth and performance for the Extended Stay brands and contributes to the achievement of brand-specific goals.
• Contributes to the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive and other stakeholder profiles and needs.
• Partners with the conversion extended stay franchise development team to drive growth while ensuring brand standards are upheld.
• Collaborates with other departments to ensure the successful rollout of key brand initiatives.
• Takes a proactive approach in championing brand initiatives to all audiences, identifying and resolving issues, and ultimately driving franchisee adoption and compliance.
• Serves as project management lead for brand product design updates and reimaging work, coordinating with internal and external stakeholders to maintain delivery timeline.
• Keeps up on industry developments and market trends as it pertains to responsible brands.
• Prepares and delivers professional and effective communications to convey brand strategy, brand initiatives, and brand performance to a variety of audiences.
• Product Management
• Maintains Suburban Studios and MainStay Suites design packages, coordinating with internal and external stakeholders on routine updates while managing effective processes to collect and implement value engineering feedback.
• Responsible for day-to-day coordination with architectural, FF&E, and interior design vendor partners.
• Oversees room design showroom in Wichita, KS for assigned brands.
• Financial & Operational Analyses
• Monitors and tracks performance for the brands and their competitors on an ongoing basis and communicates these findings to the appropriate audiences.
• Prepares reports of financial, operational, and guest satisfaction analyses to assess current performance and help identify opportunities to achieve brand goals.
• Brand Ambassador
• Develops an affinity for and competency in representing the brands to internal audiences.
• Assists in all owner communications, forums and other franchisee touchpoints.
• Assists in the preparation and delivery of professional and effective communications to convey brand strategy, brand initiatives, and brand performance to a variety of audiences.

QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing, or related field, or equivalent combination of education and work experience. MBA preferred.
• Minimum of 7 years’ professional-level experience in brand management, management consulting, project management, or relevant field. Experience in the hotel industry, hospitality, or a franchise organization is preferred.
• Strong business acumen with proven ability to drive for results.
• Strong project management skills with a collaborative approach; ability to influence and negotiate in a cross-functional environment. PMP certification is a plus.
• Excellent verbal and written communication skills; ability to present business cases in front of various audiences.
• Strong analytical skills.
• Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
• Ability to travel up to 30% of the time.
• Ability to model Choice’s Values to Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from.

We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

• Choice’s Cultural Values
• Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
• Choice’s Leadership Principles
• Act with Intention | Lead with Authenticity | Grow & Deliver