Marketplace Practice Development Manager

BioPharma Consulting JAD Group is seeking an experienced Practice Development Manager for our client, a fast-growing digital eye care platform that supports thousands of optometry practices nationwide. The platform’s marketplace brings doctor-curated retail products (readers, sunglasses, OTC items and more) directly into the practice.

In this role, you will own marketplace performance across a growing territory of practices. You will get practices live on the platform, train doctors and staff, and change how practices sell. This is a revenue-driven role at its core, built on change management. Software adoption succeeds or fails at the front desk, and your job is to make sure it succeeds.

Key Responsibilities

• Territory and Revenue Ownership
• Own a territory of practices end to end: activation, training, adoption and revenue growth
• Drive attach rate and revenue per practice as your primary performance metrics
• Use data to manage your territory: revive stalled practices and scale what top performers do
• Training and Change Management
• Lead change management inside each practice so the platform becomes part of the daily workflow, not an extra step
• Train practice teams, from front desk to optical, on the platform and on in-exam selling so recommendations convert at the chair
• Build daily habits through regular in-practice visits, follow-ups and check-ins, so doctors recommend at every exam and staff place orders consistently
• Sales and Client Partnership
• Sell at two levels: the doctor on the curated retail model, and the staff on daily platform use
• Monitor orders in each practice, catch drop-offs and make sure recommendations become completed purchases
• Act as the day-to-day partner to pilot practices: share performance feedback, show what’s working elsewhere and keep them engaged through the early stages of a new platform
• Insights and Best Practices
• Report pilot feedback to leadership and product teams: what staff are saying, where workflows break, and what’s driving or blocking sales
• Turn top-performer success stories into playbooks and share them across the territory

Requirements

• Must-Have Skills
• Sales experience in the optical industry
• Strong existing relationships in the optical community
• Solid understanding of optometry office and patient flow

Qualifications

• 8+ years of experience in optical retail, practice management or retail field leadership, with a proven record of driving in-store sales
• Experience onboarding and coaching front-line staff and making new processes stick
• Tech-savvy: you learn new software quickly and can teach it to others
• Revenue-driven: you have carried targets tied to store or practice performance
• Credible with both clinicians and front-line retail staff
• Comfortable working in the field daily across a large geographic territory

Preferred Qualifications

• Experience in SaaS, healthcare technology or software platform adoption