Growth Marketing Lead

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1].

We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

• As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. For two exciting consumer products: Dojo Sparks, and Dojo Islands. Both products have grown fast, with Islands reaching millions of kids every month. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products.

This is a high-impact, high-autonomy, IC-first role. You’ll operate like a one-person growth marketing team initially: setting direction, running experiments end to end, analyzing results, and scaling what works. Over time, you’ll help build the systems, processes, and partnerships that allow growth to compound efficiently.

You’ll partner closely with Product, Creative, Data, and Marketing leaders, and work alongside another growth leader focused on internal ClassDojo network growth. Your mandate is external acquisition—finding repeatable ways to reach and convert families who don’t yet know ClassDojo.

This role requires a builder’s mindset: someone who thrives in ambiguity, moves quickly without perfect resources, and uses strong judgment and data to decide where to double down.

You Will:

• Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
• Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
• Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
• Establish clear success metrics and ROI thresholds to guide investment and prioritization
• Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
• Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
• Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
• Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

You will be a match if:

• 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
• A proven track record of owning acquisition outcomes end to end—not just managing a single channel
• Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
• Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
• Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
• A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
• Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process
• Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data
• You might be a good fit if: You’ve built or scaled influencer- or creator-led growth programs
• You’ve worked on consumer subscription or paid consumer products
• You’ve operated in early-stage or fast-scaling environments as a builder or first marketing hire
• You’re excited about using AI and new tools to move faster and experiment more effectively
• You care deeply about product quality and long-term, sustainable growth—not just short-term wins
• [1] Some more context: (If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)
• How ClassDojo Connects Parents, Students, and Teachers
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• Whats New on ClassDojo 2023
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• TechCrunch Article: Second Act comes with First Profits
• Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs.

We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $210,000 - $250,000 (USD)

All other states in the US: $178,500 - $212,500 (USD)