Head of Retention at DTC Home-Care Brand (Remote, US-Based)

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About Our Clients

Our client is a direct-to-consumer (DTC) brand in the home-care industry. The company operates on a subscription-led business model and leverages performance marketing, creator content, and user-generated content (UGC) to drive customer acquisition. They are looking for a Head of Retention to strengthen their subscription business, improve customer retention, reduce churn, and maximize customer lifetime value.

Responsibilities

• Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value.
• Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential.
• Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation.
• Design and implement strategies to recover at-risk subscribers and reactivate former customers.
• Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance.
• Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue.
• Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience.
• Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth.

Requirements

• Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR).
• Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value.
• Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth.
• Experience managing lifecycle marketing strategies across email and SMS.
• Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies.
• Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation.
• Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment.
• Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership.
• Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred.
• US-based candidates are preferred, but qualified international contractors may also be considered.