Channel Marketing Manager

Job Description:

The Channel Marketing Manager is responsible for translating GTM and commercial strategies into coordinated, customer-ready programs that drive growth across channels and the path to purchase.

Reporting to the Senior Manager, Channel & Go-to-Market Strategy, this role leads program planning, cross-functional coordination, execution, and performance management. The Channel Marketing Manager works closely with Sales, Marketing, Product, and channel partners to ensure programs are effectively implemented, measured, and optimized.

The role also provides ongoing guidance, support, and development to the GTM Marketing Specialist.

This position is fully remote and has the capabilities to work from anywhere in the United States.

Key Responsibilities

• GTM Program Management
• Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.
• Lead end-to-end program planning and execution across channels and customer touchpoints.
• Coordinate cross-functional teams and partners to ensure alignment, accountability, and timely execution.
• Identify execution risks, dependencies, and resource needs and escalate strategic issues as appropriate.
• Establish and maintain program processes, tools, and best practices.
• Customer & Channel Programs
• Execute customer and channel initiatives that support sales and commercial priorities.
• Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
• Partner with Sales and channel stakeholders to ensure programs meet customer and business needs.
• Support consistent execution of GTM strategies across markets and channels.
• Promotions & Commercial Programs
• Manage implementation of promotional and customer programs based on established strategies and objectives.
• Coordinate program requirements, communications, assets, timelines, and stakeholder deliverables.
• Monitor program execution and identify opportunities to improve effectiveness.
• Program Performance & Optimization
• Track program KPIs, participation, adoption, and business results.
• Prepare performance reporting and communicate insights and recommendations.
• Conduct post-program analysis and recommend improvements to future programs.
• Partner with the Senior Manager to identify opportunities to improve program effectiveness and ROI.
• Budget & Resource Management
• Manage program budgets, forecasts, and actual spending.
• Coordinate resources and external partners required for program execution.
• Ensure program investments are aligned with approved strategies and objectives.
• Team Leadership
• Provide ongoing guidance, support, and development to the GTM Marketing Specialist.
• Establish clear priorities, deliverables, and accountability for execution.
• Build efficient processes and capabilities that improve team effectiveness.
• Cross-Functional Collaboration
• Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners to execute GTM programs.
• Serve as the primary program coordinator across stakeholders.
• Influence stakeholders without direct authority to build alignment, resolve competing priorities, and advance key initiatives.
• Communicate program status, issues, performance, and recommendations to leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
• Demonstrated experience managing cross-functional programs from planning through execution.
• Strong analytical, budget management, and problem-solving skills.
• Experience working with distributors, channel partners, or customer-facing programs preferred.
• Strong communication, organization, and stakeholder management skills.
• Industrial, manufacturing, distribution, or durable goods experience preferred.
• Willingness to travel up to 35%.