Product Marketing Specialist

Job Description Summary

Under moderate guidance, supports go-to-market strategy by translating customer, market, and competitive insights into positioning, messaging, and launch materials. Partners across Marketing, Product Teams, Sales, and other teams to support product strategy, differentiation, and market alignment.

About the Role

As a Product Marketing Specialist, you will play a crucial role in understanding market trends and customer needs to help shape our product strategies. You will work closely with the Product Marketing team to develop and implement effective marketing campaigns aimed at capturing key customer segments. Your analytical skills will be essential for understanding and responding to market changes, helping position our products for success.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.
• Skills
• Market and Customer Analysis: Applies research techniques to interpret customer, market, and competitive information.
• Data Interpretation: Synthesizes data and communicates clear findings and recommendations.
• Content Development: Drafts concise, audience-focused marketing content and presentations.
• Project Coordination: Organizes priorities, timelines, stakeholders, and review cycles.
• Collaboration: Builds effective working relationships across Product, Marketing, Sales, Customer Success and related teams.
• Tools: Working proficiency with Microsoft Office, relevant CRM, Excel, AI tools, PowerPoint, and marketing platforms.

Qualifications

• Bachelor's degree required
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.
• Our Interview Practices
• To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.