Head of Growth / Senior Growth Manager

About the Role

Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.

What You'll Do

• Plan and execute integrated campaigns for product launches, category events, and company announcements.
• Build and optimize demand generation across paid, owned, and earned channels, tracking results from first touch through closed-won.
• Run an industry awards program and activate community opportunities to support distribution and brand building.
• Grow a micro-influencer program with practitioners, investors, and software operators.
• Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools.
• Set up tracking and reporting systems, and document reusable workflows.
• Develop product positioning, launch plans, customer stories, newsletter content, and website updates.
• Create sales enablement materials and work closely with leadership, marketing, partnerships, design, and sales.

What We're Looking For

• Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a content, growth, or demand generation function.
• A track record of demand generation or content programs that contributed measurable pipeline.
• Strong technical fluency with marketing automation, data, analytics, and CMS tools such as Framer or Webflow.
• Hands-on experience with Claude or similar AI tools, including workflow automation and related capabilities.
• Experience in product-led growth, referral, or word-of-mouth contexts; SEO and GEO experience is valuable.
• Excellent English writing, persuasive copywriting, design judgment, organization, and autonomy.
• Ability to discuss technical product and tooling topics with engineering.