Senior Marketing Consultant- Personal Lending

About this role:

Wells Fargo is seeking a Senior Marketing Consultant to Lead the day-to-day management and optimization of Personal Loans content on WellsFargo.com, ensuring a seamless customer experience and alignment with business objectives. Partner closely with line-of-business stakeholders, digital, marketing, product, legal, compliance, and enterprise teams to identify content opportunities, develop new customer-facing experiences, and expand the Personal Loans content ecosystem.

Manage external agency relationships, overseeing strategy, content development, timelines, and deliverables to ensure high-quality execution. Monitor content performance, recommend enhancements based on customer and business insights, and help drive engagement, acquisition, and education through a best-in-class digital experience.

In this role, you will:

Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for marketing

Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing

Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors, including intangibles or unprecedented factors

Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing

Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing

Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

May lead projects, teams or serve as a peer mentor

Required Qualifications:

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 4+ years of experience in driving Search Engine Optimization (SEO) including understanding how AI impact SEO strategies
• Experience with managing agencies producing website content
• Ability to manage the delivery of content through digital partners
• Ability to manage on-going maintenance of website content

4+ years of marketing, website management, or digital customer experience.

4 + years of lending, financial services, banking, or other regulated industry experience preferred.

4 + years of Experience of digital marketing fundamentals, including SEO, conversion optimization, content strategy, user experience (UX), and customer engagement

Experience leading cross-functional initiatives involving Marketing, Product, Technology, Compliance, Legal, Risk, and Design teams.

Experience with analyzing website performance, customer behavior, and digital metrics using tools such as Adobe Analytics, GA4, or similar platforms.

Strong written and verbal communication skills, including the ability to present recommendations and influence senior leaders.

Proven ability to identify opportunities for process improvement and operational efficiency.

Experience managing end-to-end digital content lifecycle processes, including content review, implementation, testing, validation, and production launch.

Ability to use customer insights and data to prioritize digital enhancements and influence roadmap development.

Demonstrated success leading website modernization, conversion optimization, personalization, or customer experience initiatives.

Experience balancing business objectives, customer needs, and risk/compliance requirements within digital channels.

Job Expectations:

Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.

This position is not eligible for Visa sponsorship.

Relocation assistance is not available for this position.

Must reside within a commutable distance of one of the posted work locations

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$87,000.00 - $154,000.00