User Acquisition Lead

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

Polymarket is growing fast, and user acquisition is one of the most important levers we have. This role leads the team responsible for bringing new users onto the platform through paid and owned channels, from search and social to influencer partnerships and beyond. You'll manage a small but growing team of channel specialists and work closely with product, data, and brand to build acquisition programs that actually scale.

The mandate is straightforward: grow the number of people who sign up, deposit, and trade on Polymarket. That means owning the full funnel from first impression to first trade, setting channel strategy, managing budget, and holding the team accountable to results. We're not looking for someone to run campaigns on autopilot.

The prediction market category is still being defined, and the person in this role will have to figure out how to explain a new kind of product to a broad audience while also finding the pockets of high-intent users who are ready to trade today.

What You'll Do

• Own the user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, setting priorities and allocating budget based on performance data.
• Manage and develop a team of channel managers, running weekly reviews, setting clear goals, and making sure work is moving at the right pace and quality.
• Build and maintain a testing roadmap across creative, audience, landing page, and offer variables, turning experiment results into durable channel improvements.
• Partner with the data team to define acquisition metrics, build reporting infrastructure, and make sure the team is making decisions based on accurate attribution.
• Work with brand and creative to produce ad content that explains Polymarket clearly and converts, giving specific, actionable feedback on what is and isn't working.
• Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations.
• Report acquisition performance to leadership on a regular cadence, translating channel data into clear business implications and concrete next steps.

What We're Looking For

• 8 or more years of experience in user acquisition or performance marketing, with at least 2 years managing a team directly.
• Demonstrated track record of scaling paid acquisition programs with measurable CAC and LTV outcomes, not just impressions or clicks.
• Deep hands-on experience with at least two of the following categories: Paid social, paid search, and programmatic advertising.
• Strong analytical skills, including comfort with SQL or working closely with analysts to pull and interpret data without waiting on others.
• Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion challenge.
• Clear, direct communication style. You can write a tight brief, run a productive review meeting, and tell leadership something they don't want to hear.
• (Plus) Experience in crypto, fintech, or another regulated consumer category where standard ad channels have restrictions.
• (Plus) Familiarity with prediction markets, sports betting, or other probability-based products and their user bases.
• (Plus) Experience building an acquisition function from an early stage, including standing up tooling, attribution models, and team processes.