UK Head of Newsroom Adoption

Qwoted is looking for London-proximate candidates with newsroom experience to introduce our free media tool!

About Qwoted

Qwoted is the platform connecting the world’s media with real experts—at scale. We help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.

As we deepen our investment in newsroom-wide adoption—moving from individual journalists to enterprise-level relationships—we are hiring a senior leader to accelerate that mission.

Role Overview

The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership.

This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable.

Key Responsibilities

• Drive Enterprise-Level Newsroom Adoption: Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices.
• Convert fragmented, individual journalist usage into standardized, organization-wide workflows.
• Leverage Industry Relationships: Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial—to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally.
• Become Qwoted’s Voice Inside the Newsroom: Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams.
• Advocate for Qwoted as a tool for: Faster sourcing
• Better discovery of experts
• Newsroom transparency
• Reducing reliance on PR spam
• Elevating underrepresented voices through smarter matching
• Map and Influence Newsroom Workflows: Analyze existing sourcing processes and identify friction points.
• Work with newsrooms to pilot or embed Qwoted into: daily huddles assignment desks breaking-news workflows enterprise and investigative research beats requiring fast turnaround (business, tech, politics, climate)
• Partner with Product, Engineering & Data: Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance.
• Translate newsroom feedback into product requirements—especially around: vectorized matching article-based reporter profiles relevance scoring enterprise-grade newsroom analytics workflow integrations (Slack, CMS, internal tools)
• Own KPIs Around Media Growth: Drive defined OKRs, including: newsroom accounts onboarded percentage of newsroom staff active monthly volume of expert requests from newsroom-wide usage adoption of new AI-driven features retention and upsell for enterprise-level media customers
• Required Experience & Skills
• Industry Background 5+ years in journalism, newsroom leadership, media partnerships, or editorial operations. Deep relationships across national, local, and trade media.  A nuanced understanding of editorial culture, incentives, politics, and decision-making.
• Sales & Evangelism Experience in enterprise or B2B evangelism—especially with skeptical or overloaded audiences. Ability to “kick down doors”: strong reputation, confidence, and credibility in journalism.
• Product & Growth Comfortable partnering with engineering and product to shape roadmap decisions. Ability to translate qualitative newsroom pain points into structured product feedback.
• Communication & Influence Exceptional communicator with the presence to command a room of senior editors. Adept at handling sensitive conversations around sourcing, bias, and editorial integrity.
• Mission Alignment:  A genuine commitment to improving journalism, strengthening factual reporting, and helping reporters access real expertise—fast, transparently, and without spam.

What Success Looks Like

Within 12 months, the Head of Newsroom Adoption will have:

Brought at least 5 major newsroom organizations into structured, multi-desk adoption.

Created internal champions at every level—from desk editors to VP Editorial.

Established Qwoted as a daily tool in newsroom workflows. Built and rolled out the Qwoted Newsroom Adoption Playbook.

Generated measurable growth in expert requests, editor registrations, and AI-driven discovery across media partners.

Why This Role Matters

You will define how journalism discovers expertise for the next decade. As the industry grapples with AI, misinformation, shrinking newsrooms, and overwhelming inbound PR noise, Qwoted provides a lifeline: transparent, structured, intelligent sourcing.

The Head of Newsroom Adoption makes that real by ensuring every journalist, desk, and newsroom sees Qwoted as a critical tool—not a nice-to-have.