Sales Manager

About the Company

Free Association Live is a next-generation live entertainment company, producing performances ranging from intimate immersive experiences to global touring spectacles.

FAL currently oversees the global expansion of Magic Mike Live, which has entertained over 2 million guests from 70+ countries with over 6,000 performances across its Las Vegas and London experiences and past engagements in Miami, Dallas, and Berlin since debuting in 2017. Beyond Magic Mike, FAL develops original, IP-driven live experiences across dance, music, and immersive storytelling.

Bringing heart, humor, and world-class storytelling to every performance, each FAL experience is designed to move people, set a standard of excellence, and defy expectations of what live entertainment can be.

Location: New York, NY (Remote to Hybrid)

Reports To:

• VP, Sales & Revenue
• Position Overview
• The Sales Manager position will lead strategic sales and partnership initiatives for the upcoming New York City resident production of Magic Mike Live

. The ideal candidate brings experience in entertainment, hospitality, or live events with a proven ability to develop and execute innovative strategies that grow ticket sales, elevate the group segment, and strengthen relationships in a competitive NYC market.

This role requires a mixture of strategic planning, hands-on sales execution and creative problem-solving. The Sales Manager will work cross-functionally with marketing, hospitality, ticketing, and analytics teams to maximize revenue, expand distribution, and deliver first-class guest experience.

Key Responsibilities

• Sales Strategy & Execution: Build, execute, and optimize strategic sales plans across consumer direct, group, broker, and trade channels to meet and exceed revenue goals.
• Identify and cultivate relationships with key partners, including corporate clients, tourism networks, travel planners, concierge, group booking agents, destination management companies (DMCs), and entertainment buyers.
• Monitor sales performance, conversion trends, and segment mix, adjusting strategies to maximize revenue while protecting brand value.
• Business Development & Partnerships: Serve as the primary point of contact for all group-related business, including tour operators, group booking agents, travel planners, meeting planners, DMCs, student/youth groups, and social/affinity organizations.
• Grow distribution channels through strategic engagement with NYC hotels, concierge desks, travel trade partners, tour operators, and ticket brokers.
• Represent
• Magic Mike Live at networking events, B2B and B2C trade shows, tourism meetings, and industry conferences across NYC and key feeder markets to expand reach and generate demand.
• Build and maintain strong relationships with NYC Tourism + Conventions and other tourism organizations to support FAM tours, domestic/international travel trade initiatives, and citywide campaigns.
• Cross-Functional Collaboration
• Work closely with internal teams and external agency partners to align messaging, optimize partner-driven campaigns, and ensure consistent execution across all channels.
• Communicate partner needs, rates, and account activity to internal stakeholders for seamless execution.
• Collaborate with global Free Association Live teams to support multi-market strategy, share performance insights, and resolve challenges.
• Support the Vice President, Sales & Revenue with special projects and business needs as required.
• Operational Excellence: Learn and utilize CRM platform, Spektrix for reporting, identify growth opportunities, and review group sales pipeline.
• Maintain brand integrity by ensuring accurate representation, pricing and exceptional customer service standards across all ticket sellers.
• Serve as a liaison between sales partners and ticketing team to launch partnerships and help troubleshoot technology challenges.

Required:

Experience:

4+ years of sales management experience. Strong understanding of the NYC entertainment, hospitality, and tourism ecosystem.

Education:

Bachelor’s degree or equivalent professional experience.

Business Network:

Established relationships within NYC travel trade, concierges, ticket brokers, wholesalers, tour operators, and tourism partners and the regional tourism industry.

Flexibility:

Willingness to travel domestically and internationally as needed for trade shows, partner visits, and company meetings.

Key Skills & Attributes:

Proven ability to develop new business, drive revenue, and exceed sales targets.

Experience with group sales, buyouts, and corporate partnerships.

Strong problem-solving skills with the ability to prioritize tasks and meet deadlines independently.

Excellent communication, presentation, and public speaking skills.

Familiarity with ticketing systems, CRM platforms, and sales analytics tools.

Positive, team-oriented attitude with adaptability in a fast-paced environment.

Commitment to delivering exceptional service to partners and guests.