Senior Manager, Creative Operations

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Position Purpose:

The Senior Manager, Creative Operations is responsible for driving operational excellence and delivery discipline across the Creative Marketing organization.

This role leads a high performing team managing the end-to-end creative development process spanning planning, intake, production, delivery, and activation across multiple channels and audiences. The leader ensures on-brief and on-time delivery of customer-facing creative while partnering with cross-functional stakeholders to manage intake, scope, prioritization and approvals of requests.

Beyond execution, the leader drives operational excellence through developing detailed project plans and roadmaps, optimizing workflows, and streamlining processes while optimizing bandwidth through capacity planning and advancing tool adoption standards. With a focus on continuous improvement to drive operational efficiency, the Sr Manager will apply operational learnings and technology to remove blockers, scale output, and enable greater efficiency, collaboration, and content creation/sharing across the organization.

Key Responsibilities:

• 40% Creative Project Management & Workflow Oversight - Oversee the full lifecycle of creative work planning, intake, production, publication, and activation across assigned channels. Ensure quality, accuracy, on-time and on brand delivery of projects while managing execution and cross-functional partner expectations at scale. Forecast and allocate resources across internal teams and agency partners as needed. Ensure the team is empowered with standards and support to manage a high volume of complex work.
• 35% Process, Workflow & Tool Optimization - Partner across the organization to plan and optimize team capacity, ensuring resources are aligned with business priorities. Establish and refine frameworks for briefs, reviews, approvals, and routing, using data and feedback to streamline workflows. Drive adoption and effective use of key tools  and continuously identify opportunities to reduce friction, improve efficiency, and scale creative output. Develop resources capable of flexing across channels and brands as needed.
• 25% Planning and Alignment - Manage the planning and prioritization of partner creative roadmaps, aligning team capacity with business objectives and marketing strategies across specified channels. Collaborate with cross-functional stakeholders including Marketing, Product, Events, and more to define project scope, timelines, and success metrics. Ensure the team’s work aligns with broader organizational goals, optimizes resource allocation, and anticipates future creative needs.
• Direct Manager/Direct Reports: This Position typically reports to Director, Creative Operations
• This Position has 5+ direct reports.
• Travel Requirements : Typically requires overnight travel less than 5% of the time.
• Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
• Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Demonstrated project management skills
• Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
• Ability to negotiate, handle complaints, settle disputes, and resolve grievances with both internal and external customers
• Excellent written and verbal communication skills
• 5+ years experience in creative operations, marketing operations, or project management, with at least 3 years in a leadership capacity with direct reports
• Proven experience managing a team, including creatives and project managers
• Deep understanding of creative development processes across digital, print, and retail marketing channels
• Expertise with project management platforms (e.g., Adobe Workfront)
• Strong organizational, leadership, influencing, and stakeholder management skills in a matrixed environment
• Strong presentation and storytelling skills
• Proven track record of driving efficiencies and process improvements
• PMP certification or equivalent operational credential preferred
• Minimum Education: Minimal or no educational requirement for this job.
• Preferred Education: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
• Minimum Years of Work Experience : 2
• Preferred Years of Work Experience: 5
• Minimum Leadership Experience : 2+ years of previous leadership experience
• Preferred Leadership Experience: 5+ years of previous leadership experience
• Certifications: None
• Competencies: Decision Quality
• Directs Work
• Drives Vision and Purpose
• Manages Ambiguity
• Persuades
• Drives Engagement
• Ensures Accountability
• Manages Complexity
• Optimizes Work Processes
• Develops Talent
• Drives Results
• Manages Conflict